(5034) Stock Price

Unerry operates "Beacon Bank®," a platform that collects and analyzes real-world data such as consumer location information, connecting actual human movement with digital services. The company analyzes acquired data using AI and supports improved customer experiences through three services: analysis and visualization, behavior change, and one-to-one personalization.

Primary customers include retailers, commercial facility operators, consumer goods manufacturers, and local governments, who use the platform for store operations decisions, sales promotion planning, and advertising effectiveness verification. Revenue comes from monthly subscription fees for cloud-based visualization tools, advertising distribution fees (scheduled and spot campaigns), and fees for system and app development plus maintenance and operations. The model is built on recurring revenue as the core, with cross-selling to increase customer value.

The business comprises three pillars: "Shopper Mieru" for analysis and visualization, "Beacon Bank AD" for store visit promotion, and "Beacon Bank 1to1" for individual customer engagement. The company provides an integrated workflow that identifies trade areas and visitor characteristics through visualization, drives behavior through advertising, and delivers personalized information to each customer through a customer data platform. Unerry's competitive advantages are its beacon network covering both outdoor and indoor environments and AI-powered behavior analytics.

The company operates under the vision "unerry, everywhere" and has set a mid-term target of achieving 10 billion yen in revenue by June 2028. Growth will be driven by expanding recurring revenue through SaaS conversion and cross-selling, with annual contracts for visualization tools, ad delivery fees, and system implementation and operation services as core revenue streams. The company aims to maintain recurring customer revenue at approximately 90% of total sales, establishing a stable earnings foundation. The market opportunity is substantial: domestic retail DX is projected to reach approximately 873.7 billion yen by 2030, retail media approximately 1.1 trillion yen by 2028, and smart cities approximately 6.5 trillion yen by 2030. Capturing these markets will be key growth drivers.

Priority investment areas are data expansion and platform strengthening. Under its "Data Scaling Law" strategy, the company will allocate resources to expanding its beacon network and broadening data capabilities. Competitive differentiation stems from proprietary patents, proprietary AI technology, and network effects generated by "Beacon Bank®," its indoor-outdoor beacon platform. The company leverages these advantages to offer one-stop solution execution and strong privacy compliance, setting itself apart from competitors. Specific initiatives include expanding beacon deployment, integrating IDs through platform connectivity, and delivering bundled solutions to customers.

For new market development, the company plans to expand its business scope around retail media and smart cities (urban OS). It will deepen partnerships with municipalities, commercial facilities, and major retailers to provide solutions supporting urban development and traffic improvement. Through collaboration with high-growth partners, the company will expand customer touchpoints beyond its direct reach. Building on advertising delivery and data integration track records, it will pursue new customer acquisition and revenue diversification, with potential international expansion under consideration as needed.

Technology innovation focuses on advanced analysis of location-based big data, with continued development of AI algorithms for user situation estimation, persona estimation, store congestion forecasting, and store visit prediction. The company will also combine location data with purchase and online data to pursue applications in advertising effectiveness measurement, inventory forecasting, and cashless payment promotion. Additionally, it will invest in patent applications and next-generation IoT research and development. Simultaneously, the company will strengthen information security (firewalls, monitoring, regular backups) and enhance corporate governance, improving reliability across both technology and operations.