(4935) Stock Price

Liberta is a company that plans and discovers diverse products and supplies them both domestically and internationally. The company operates across multiple categories including cosmetics, household cleaning products, functional apparel, water purifiers and medical devices, and lifestyle goods and home appliances. These products are offered under both proprietary and licensed brands.

In its cosmetics business, Liberta provides products such as "Baby Foot," a non-abrasive foot care product; "Quick Beauty (QB)," a long-lasting deodorant cream; and "Dentis," a toothpaste for bad breath prevention. These products are specialized to address niche needs in beauty and health.

In its toiletries business, Liberta offers practical household cleaning products including "Kabi Dash," a mold remover specialized for bathrooms, and "Kabi Tornado," a high-performance washing machine cleaner. These products are sold both domestically and internationally.

In its functional apparel business, Liberta provides high-performance clothing designed for extreme heat and cold. Key brands include "FREEZE TECH," a cooling wear line, and "Heat Master," which uses electric heating technology. These products are sold both domestically and internationally.

In its water purifier and medical device business, Liberta offers "WaterWork," a water purifier focused on safety and taste, as well as home medical devices that support health. These products are sold domestically.

In its lifestyle goods and home appliances business, Liberta provides products such as "Luminox," a Swiss-made military watch; "Oral Doctor," an oral care product; and "La Luna," a beauty appliance. These products are sold domestically.

Liberta implements unique promotional and sales strategies to meet consumer needs in both domestic and international markets. The company also leverages its customer database to enhance customer satisfaction.

Liberta is pursuing a growth strategy targeting sales of 30 billion yen and operating profit of 2 billion yen by fiscal year 2030. As a core strategy, the company aims to develop hit products from new offerings. Specifically, Liberta is strengthening existing brands, planning and developing new brands, enhancing ODM and private label products, and creating collaborative products with companies and influencers.

Liberta also operates a platform called "BUZZMADE" that provides an environment for individuals to commercialize their ideas. Through this initiative, the company aims to realize a society where diverse ideas generate value. Additionally, Liberta conducts test sales of new products through crowdfunding, advancing product development while gauging market response.

Liberta's growth strategy is built on four pillars: nurturing and activating core brands, expanding business domains, strengthening overseas sales channels, and enhancing e-commerce and direct sales. Particularly in overseas markets, the company is expanding distribution through brands such as "FREEZE TECH," developing partnerships with manufacturing facilities in Asia, and strengthening price competitiveness.

Furthermore, Liberta prioritizes talent recruitment and development, expanding sales personnel and building educational systems. These efforts enhance employee engagement and establish a foundation to support company-wide growth. Through these strategies, Liberta is pursuing sustainable growth.