C'BON COSMETICS Co.,Ltd (4926) Stock Price

Seabon manufactures and sells cosmetics and quasi-drugs, primarily skincare products. Products manufactured at its own facility, the "Production Center," are sold through mail order and membership-based "Seabon Facialist Salons." The company also provides skin condition assessments, skincare advice based on counseling, and facial services to customers.

Seabon's skincare product line includes basic products for daily use such as cleansers, facial washes, toners, and emulsions, as well as special products including serums, creams, and masks. The company also offers makeup products such as lip color, blush, and foundation, as well as body-related products including shampoo and conditioner.

Although Seabon operates as a single business segment, it is organized into three operational divisions: manufacturing, sales, and after-sales service. In manufacturing, the Production Center in Tochigi Prefecture maintains quality control based on international standards. While some makeup products are outsourced, all packaging is performed in-house. The Research and Development Center has established a small-batch production system to ensure stable supply.

For sales, the company acquires new customers through internet advertising, magazine advertisements, and in-store skin checks and sample distribution at events, directing them to trial plans at Facialist Salons. Store visitors receive guidance on proper product usage and skincare methods, and are sold cosmetics suited to their skin condition. The company also conducts mail-order sales and sales through domestic and international distributors.

For after-sales service, registered members receive "Beauty Up Points" based on their purchase amount and receive various services according to their points. In addition to facial services, the company also provides treatment services using separately purchased mask sets.

Seabon creates and presents beauty through its corporate philosophy. The company researches, develops, manufactures, and sells skincare products. It differentiates itself from competitors by deepening customer communication through after-sales services such as skin counseling at company-operated salons and Oriental-style treatments.

Based on its medium-term management plan that began in the fiscal year ending March 2024, the company is enhancing the value of its products and salons while pursuing the creation of new value. In particular, it aims to strengthen the uniqueness of R&D, solidify its technology foundation, and expand market recognition to improve product value.

For salon value enhancement, the company prioritizes acquiring new customers and cultivating loyal customers. To improve employee retention and expand new hiring, it is implementing base salary increases and expanding childcare leave programs, while also improving the quality and frequency of training and education.

To create new value, the company is expanding its hair salon brand "neaf" and increasing awareness of its newly established "Imatori." In overseas operations, it is reviewing its China-focused distribution channels and strengthening sales activities in Asia and Europe. For new business development, the company aims for business growth by leveraging existing business strengths while incorporating new perspectives.

Seabon targets increases in sales revenue, operating profit, and ordinary profit, with corporate value enhancement and strengthened financial capacity as management objectives. Through continuous business expansion, the company is reinforcing profitability and pursuing sustainable growth.