Smaregi,Inc. (4431) Stock Price

Smaregi is a company that primarily provides a cloud-based POS register system called "Smaregi." This service is used by restaurants and retail stores to manage and analyze sales information, allowing users to access real-time sales and product data via the internet. Smaregi operates on a freemium model, offering a free "Standard Plan" and paid plans with additional features.

Smaregi operates a single cloud services segment with two service categories: monthly subscription fees and equipment sales. The monthly subscription provides POS register functionality, while equipment sales include tablets, receipt printers, and other POS peripherals. The company also offers paid services such as initial setup and training.

Smaregi also provides a cloud-based attendance management system called "Smaregi Time Card," which handles payroll calculation, leave management, and shift scheduling while supporting regulatory compliance. Additionally, the company operates a cashless payment service called "Smaregi PAYGATE" and provides e-commerce related services.

Smaregi sells its cloud services through showrooms and online consultations, and has established a network of distributors, resellers, and sales partners. The company operates an e-commerce site called "STORE STORE" that sells POS peripherals and store supplies. Furthermore, through Smaregi Ventures, the company invests in and supports store-focused solution businesses.

Smaregi is guided by the corporate philosophy of "Creating a Better Future," prioritizing integrity and social responsibility. This philosophy aims to create a better future for all stakeholders involved in business activities, including customers, shareholders, and employees. The company also adopts the management principle of "OPEN DATA, OPEN SCIENCE!" and seeks to improve profitability through the opening of POS data.

Smaregi uses revenue growth and annual recurring revenue (ARR) growth rate as key performance indicators, targeting continuous growth. As a medium to long-term strategy, the company has established the long-term vision "VISION2031" with a target ARR of 3 billion yen, aiming to become the top POS provider in Japan by expanding the number of contracts and increasing customer lifetime value.

To expand the contract base, Smaregi is focusing on large-scale projects, continuing sales and marketing investments, and approaching e-commerce businesses. In particular, the company is strengthening its enterprise sales organization and promoting the use of POS systems as store tools for the e-commerce era, beyond traditional point-of-sale functions.

To increase customer lifetime value, Smaregi is enhancing payment services, activating its app marketplace, and strengthening timecard functionality. Through these efforts, the company aims to provide niche features tailored to specific industries and strengthen e-commerce-related services, thereby improving customer experience.

Smaregi recognizes strengthening technological capabilities and securing engineers as critical priorities. To quickly reflect user needs, the company is focusing on engineer development and has launched "Smaregi Tech Farm" to discover and cultivate IT talent. This supports stable service operations and new product development.

The company also emphasizes organizational strengthening through active recruitment and enhanced onboarding of new employees, aiming to build an organization capable of supporting business expansion and corporate growth. Additionally, Smaregi is reinforcing its compliance framework to build greater trust with users and society.