(4416) Stock Price

True Data operates under the corporate philosophy of "Creating the Future with Data and Insight." The company provides marketing support leveraging big data and technology. It aims to achieve sustainable growth for corporations and municipalities while improving operational quality by using data to reduce excess product distribution to markets, thereby lowering costs through inventory reduction and waste minimization.

True Data delivers value across three domains: data, technology, and expertise. Its retail data covers approximately 60 million consumers nationwide, with annual sales reaching approximately 5.5 trillion yen. On the technology side, the company partners with Google and SAP. Expertise is provided through educational programs, enabling service delivery to companies with limited data utilization capabilities.

True Data's primary business is providing analysis and disclosure support tools using customer ID-linked POS data from retailers nationwide. Services are divided into solutions for manufacturers, retailers, and all industries. For manufacturers, the company offers products such as "Eagle Eye," "Dolphin Eye," and "POS Analysis Cloud."

For retailers, the company provides services such as "Shopping Scan." For all industries, it offers consumer purchase data, analytical reports, efficiency optimization and effectiveness verification for advertising and promotional activities, and data utilization support services including AI. This supports corporate digital transformation and improves marketing efficiency.

True Data was originally established in 2000 as a new business venture of Mitsubishi Corporation. In 2012, it transitioned to its current management structure, focusing on data marketing for consumer goods manufacturers while strengthening partnerships with retailers. The company is pursuing sustained revenue growth by strengthening corporate governance and data governance.

True Data is expanding its data utilization support beyond consumer goods into new sectors including tourism, food service, and automotive industries. Consumer purchase data is not consumed even when utilized multiple times across different customers and services, so expanding stock-type services improves profitability. This approach supports sustainable growth and improved cost efficiency.

True Data analyzes consumer purchasing behavior in detail using POS data and ID-POS data. ID-POS data enables demographic analysis by gender and age group, repeat purchase rate analysis, brand switching analysis, and cross-purchase analysis. This allows the company to develop a deep understanding of consumer purchasing behavior in marketing and propose optimal strategies.

True Data operates under the mission of "Creating the Future with Data and Insight." The company provides marketing support leveraging big data and technology. It aims to achieve sustainable growth for corporations and municipalities by using data to reduce excess product distribution to markets, thereby improving cost efficiency through inventory reduction and waste minimization.

True Data delivers value across three domains: data, technology, and expertise. Its retail data covers approximately 60 million consumers nationwide, with annual sales reaching approximately 5.5 trillion yen. On the technology side, the company partners with Google and SAP. Expertise is provided through educational programs, enabling service delivery to companies with limited data utilization capabilities.

True Data's primary business is providing analysis and disclosure support tools using customer ID-linked POS data from retailers nationwide. Services are divided into solutions for manufacturers, retailers, and all industries. For manufacturers, the company offers "Eagle Eye," "Dolphin Eye," and "POS Analysis Cloud," among others.

For retailers, True Data provides services such as "Shopping Scan." For all industries, it offers consumer purchase data, analytical reports, efficiency optimization and effectiveness verification of advertising and promotional activities, and data utilization support services including AI. This supports corporate digital transformation and improves marketing efficiency.

True Data was established in 2000 as a new business venture of Mitsubishi Corporation. In 2012, it transitioned to its current management structure, focusing on data marketing for consumer goods manufacturers while strengthening partnerships with retailers. The company strengthens corporate governance and data governance to pursue sustainable revenue growth.

True Data is expanding its data utilization support beyond consumer goods into new sectors including tourism, food service, and automotive industries. Consumer purchase data does not diminish with multiple uses across different customers and services, so expanding stock-type services improves profitability. This approach enhances growth sustainability and operational efficiency.

True Data analyzes consumer purchasing behavior precisely using POS data and ID-POS data. ID-POS data enables demographic analysis by gender and age group, repeat purchase rate analysis, brand-switching analysis, and cross-purchase analysis. This allows the company to develop deep consumer insights for marketing and propose optimal strategies.