THECOO Inc.【JP:4255】Stock Price

THECOO operates primarily through two business segments. The first is the "Fan Business Platform," which provides a fan community platform called "Fanicon" for general users. This platform connects artists, influencers, and celebrities with their fans, and integrates e-commerce and ticket sales functionality.

The second business is "Digital Marketing." THECOO supports client companies with influencer-driven marketing initiatives and digital advertising consulting. Leveraging its influencer network, the company proposes optimal promotional strategies tailored to advertisers' needs.

Fanicon is a platform enabling two-way communication between fans and icons (artists, influencers, and similar figures). It offers features including scene posts, live streaming, one-on-one chat, and group chat, while also fostering connections among fans. The platform additionally provides e-commerce, ticketing, and music distribution services, enabling diversified fan business operations.

In the Digital Marketing business, THECOO conducts promotions through influencers to increase brand awareness for advertisers' products and services. The company leverages data-driven proposals as a core strength, delivering tailored solutions to address advertiser challenges. Revenue is primarily generated through commissions from advertisers and advertising agencies.

THECOO's growth strategy centers on digital marketing and fan business platform operations. The company aims to establish its position in the entertainment market both domestically and internationally, particularly through "Fanicon." The company is also pursuing expansion into the Korean market and acquiring icons across diverse categories including sports.

THECOO's medium-term management plan prioritizes strengthening its fan business platform operations. "Fanicon" employs a recurring revenue model based on monthly subscriptions and point consumption. The number of icons and ARPU (average revenue per user) are set as key performance indicators.

In digital marketing operations, the number of influencer sales transactions and project unit prices are important metrics. Against a backdrop of market growth, marketing methods utilizing influencers are gaining attention. THECOO is focusing on improving service quality and acquiring new customers in this field.

THECOO prioritizes raising awareness of "Fanicon" and acquiring new icons in its fan business platform operations. In digital marketing operations, the company is strengthening influencer sales and building systems to meet diverse client needs. Through these efforts, THECOO aims for sustained growth.

To respond to technological innovation and changing consumer preferences, THECOO continues investing in new feature development and usability improvements for "Fanicon." The company is strengthening its development structure by enhancing the role of product managers and securing top talent. This approach ensures competitive advantage and business expansion.

Strengthening information management systems is also a critical priority. THECOO is enforcing strict personal data management, complying with privacy marks, and enhancing information security. Through internal training and education programs, the company is raising employee awareness of information management and improving internal regulations.

THECOO is pursuing global expansion, including expanding "Fanicon" communities with international icons. The company is particularly strengthening its presence in the Korean market through establishing local subsidiaries and selecting partner companies. In digital marketing operations, THECOO is also expanding transactions with overseas clients.