Edia Co.,Ltd. (3935) Stock Price

Edia aims to expand its business in the entertainment industry through its IP business and publishing business. The Edia Group consists of 3 consolidated subsidiaries and 1 non-consolidated subsidiary, establishing itself as a comprehensive entertainment company. It operates as a single segment—Entertainment Services—providing various services.

In its IP business, Edia leverages its owned content intellectual property to provide diverse services including games, CDs, manga, merchandise, and online lottery games. Through this approach, the company pursues cross-media expansion both domestically and internationally, entering various entertainment sectors. Specific operations include planning, developing, and operating game applications; providing mobile utility services; and operating music labels.

In its publishing business, Edia produces light novels and comics, handling sales of both print and digital books. In recent years, to meet evolving customer needs, the company offers works across diverse media formats, including vertical-scrolling manga for smartphones. It operates comic brands such as "Polka Comics" and "Comic Nova," and novel brands such as "Saga Forest."

Edia is pursuing a distinctive growth strategy aimed at expanding in the entertainment industry. Under the corporate concept of "SMART MEDIA COMPANY," Edia provides comprehensive entertainment services centered on mobile content services for smartphones. Through this approach, the company aims to increase corporate value and bring smiles to people's lives.

Edia's medium to long-term growth strategy is based on two main pillars. First, the company will accelerate the creation and acquisition of intellectual property (IP) and promote cross-media expansion targeting both the Japanese and overseas markets. By leveraging IP such as games, light novels, comics, and original drama CDs, and acquiring new IP through business partnerships and M&A, Edia seeks to improve profitability.

Second, the company will expand its digital comics business. IP created and acquired will be developed from digital comics into anime and games, with cross-media expansion in domestic and international markets. Additionally, Edia will advance localization of overseas comics, including vertical-scrolling manga, and expand the genres, titles, and distribution channels of e-books to increase revenue.

Edia prioritizes operating profit margin as a key management metric while focusing on business expansion. To increase brand awareness and expand its customer base, the company will conduct effective advertising and marketing activities and develop diverse content to acquire new customers. The company is also committed to securing and developing talented personnel, responding to technological innovation, and strengthening content safety and integrity.

Furthermore, Edia aims to expand its business by leveraging group IP. By utilizing IP accumulated through game services, life entertainment services, e-books and publishing services, and music label services, the company seeks further growth by deploying profitable services.