【JP:386A】Stock Price

Minoya is a retail company that operates a chain of specialty candy stores under the brand name "Okashi no Machioka." The company carries a wide range of confectionery products including candy, gum, chocolate, snacks, rice crackers, and biscuits. It enhances customer satisfaction through store layouts that reflect everyday enjoyment and seasonal demand.

The company's primary customers are local residents and families ranging from children to elderly shoppers, with in-store face-to-face sales as the core revenue driver. All stores are directly operated by the company. Minoya generates sales by encouraging store visits through seasonal campaigns, limited-edition product launches, and participation in local events.

The company pursues community-focused expansion with emphasis on three regions: Kanto, Chubu, and Kansai. As of June 2025, it operates a total of 208 stores (83 street-front locations and 125 stores within shopping facilities). For logistics, Minoya maintains two distribution centers each in Kanto and Kansai, managing the flow from procurement to store delivery. It outsources portions of handling and delivery to partner companies for operational efficiency. Product assortment combines bestselling items from major manufacturers with imported confectionery and limited-edition products developed in collaboration with manufacturers, with differentiation achieved through store-specific displays and merchandising.

Based on its medium-term management plan, the company aims to secure stable and continuous profits over the next three years. The plan uses rolling reviews conducted annually, with key performance indicators set for store count, sales, and operating profit. The directly operated chain "Okashi no Machioka" operates 208 stores as of June 2025 (83 street-front locations and 125 stores in shopping malls), and the company plans to boost sales and profits through expansion and growth of existing stores. Additionally, following its listing on the Tokyo Stock Exchange in July 2025, the company plans to stabilize its financial foundation by using capital raised through equity offerings to fund investments.

Priority investment areas include new store openings, renovation of existing stores, strengthening logistics infrastructure, and brand building. Specifically, the company will improve the accuracy of site selection through better information gathering and on-site surveys, develop relationships with new commercial real estate developers, and enhance customer traffic through store renovations and sales floor layout improvements. On the product side, the company differentiates itself through "extensive product variety" and "value for money" by sourcing standard products from major manufacturers alongside discontinued items and limited-time "spot products" at discounted prices. For logistics, the company operates multiple distribution centers in the Kanto and Kansai regions, managing the flow from procurement to store delivery to improve efficiency.

The company will continue its strategy of concentrated store openings in high-population areas of Kanto, Chubu, and Kansai with a focus on local market penetration. Beyond its traditional focus on shopping malls, the company will also pursue tenancy with new developers previously underutilized, diversifying its sales channels. The company will systematically plan seasonal campaigns, regional events, and limited-edition product launches to strengthen existing store sales, and will prioritize new openings and renovations based on sales data by store. Regarding capital procurement, the company will reduce reliance on borrowing following its listing and pursue investment recovery through equity financing.

In technological innovation, the company prioritizes cost control through operational efficiency. It will implement spreadsheet tools to automate ordering and shift scheduling, improve accuracy in shipping and receiving operations, and reduce paper-based processes. To address labor shortages and rising labor costs, the company will strengthen the capabilities of part-time and temporary staff and standardize field operations. Concurrently, the company will improve product assortment and sales floor design based on sales data analysis, aiming for improved profitability and sustainable growth.