GMO Product Platform, Inc. (3695) Stock Price

GMO Research & AI is a market research company that leverages the internet to conduct surveys. Operating alongside subsidiaries including GMO-Z.COM RESEARCH PTE. LTD. and Jismu Ekidō Market Research (Shanghai) Co., Ltd., the company provides survey design, data compilation, and analysis services. It primarily operates an internet research business, conducting market research for corporations and government agencies.

GMO Research & AI's strength lies in providing a platform that enables surveys to be completed entirely online. The company invites survey respondents to participate in questionnaires and rewards participants with points that can be exchanged for cash or gift certificates. Research firms and consulting companies use this platform, which hosts one of Asia's largest online survey panels.

The company offers two main service categories: outsourcing services and DIY services. Outsourcing services involve handling survey work on behalf of client research firms. DIY services provide a platform for research companies to conduct their own surveys independently.

Outsourcing services include Full Service and Sample Supply options. Full Service provides end-to-end support from questionnaire design to data compilation, including "MO Survey by GMO" and "MO Insights by GMO." Sample Supply delivers survey responses to questionnaires created by clients.

DIY services consist of Self Sample Supply and system-related revenue. Self Sample Supply provides only service infrastructure and panel access, including "GMO Market Observer" and "GMO Ask." System-related revenue comes from providing GMO Market Observer as a research platform for clients' own use.

GMO Research & AI serves research firms and corporations. Domestically, it provides internet research services across Asia including Japan, generating 3,681,535 thousand yen in domestic revenue in 2024. Internationally, it offers research services across Asia with a focus on Western markets, generating 1,344,251 thousand yen in overseas revenue in 2024.

The company maintains large-scale survey panels domestically and internationally. Domestically, it operates Japan Cloud Panel with 34.26 million panelists, while internationally, ASIA Cloud Panel provides access to over 29.78 million panelists across 15 countries and regions, enabling research across diverse markets.

GMO Research & AI operates under the management philosophy of "Engaging People Around the World," aiming to connect the aspirations of consumers and businesses through technology. The company strives to become the number one internet research provider in Japan, Asia, and globally, contributing to the creation of smiles and inspiration.

The company provides a reliable and secure internet research platform, capitalizing on growth in the marketing research industry. It focuses particularly on major research firms and general businesses both domestically and internationally, expanding sales of DIY-type survey tools to increase market share.

GMO Research & AI's growth strategy prioritizes revenue growth rate and gross profit margin improvement. In particular, the company aims to enhance operating profit margin through productivity improvements using AI. Shifting to higher-margin sales channels is also a key metric.

The company addresses product strength as a priority, advancing feature enhancements to meet Asian market needs. It focuses particularly on improving the reliability of DIY-type research systems and operating Asia's largest internet survey panel. These efforts aim to improve response rates and quality.

To expand market share, the company promotes GMO Market Observer domestically and internationally, particularly expanding into Europe, North America, and Asia. The company seeks to leverage economies of scale for business expansion and increase opportunities for DIY-type survey tool utilization.

Talent development and recruitment are also critical priorities, with focus on enhancing technical and sales capabilities. The company pursues hiring of talented local personnel for domestic and international business expansion, aiming to effectively realize both existing business growth and new business development.