Broadleaf Co.,Ltd. (3673) Stock Price

Broadleaf provides cloud services and package systems, primarily serving the mobility industry. Using the Broadleaf Cloud Platform, the company comprehensively supports customer operations and assists with management and business transformation.

Beyond the mobility industry, Broadleaf supports operational efficiency for machine tools, travel, and mobile phone sales agencies. The company also provides work analysis and business optimization software for repair shops and manufacturing facilities, helping reduce work time and cut costs.

Broadleaf offers maintenance services for software and hardware, as well as supplies sales. The company maintains a support system with a 365-day operating call center and specialized staff at nationwide locations for rapid response.

Broadleaf provides software and data update services via network. The company also offers payment processing services and electronic ordering functions for recycled parts distribution in the mobility industry.

The company operates as a single IT Services segment but reports revenue across two categories: cloud services and package systems. Cloud services include software services and marketplace offerings.

Cloud services include software offerings such as the .C series, .NS series, Denchou.DX, and CarpodTab. The marketplace operates a cloud-based ordering platform and provides payment processing services for PartsStation NET.

Package systems include software sales such as the .NS series and OTRS. Operations and support services include maintenance, supplies sales, and peripheral equipment sales.

Broadleaf operates based on its corporate philosophy of "gratitude and joy," providing products and services across diverse industries to address social challenges. Particularly during the transformation of the mobility industry, the company supports customer digitalization by adapting to advances in AI and autonomous driving technology and expanding its Broadleaf Cloud Platform.

In its medium-term management plan announced in 2022, the company has positioned "cloud penetration" and "service expansion" as growth strategies. The company is advancing adoption of its flagship cloud service, the ".c series," and combining diverse services on the Broadleaf Cloud Platform to provide comprehensive support for customer operations.

Broadleaf is expanding its service scope from operational efficiency improvements to supporting management and business transformation through cloud adoption and service enhancement. The company is particularly strengthening its electronic ordering and invoicing service for automotive parts, eliminating industry inefficiencies while contributing to resource conservation.

Additionally, the company leverages vast automotive-related data to create new services. By combining AI technology with data, Broadleaf is deploying proprietary services unavailable from competitors and launching new business initiatives for car owners. Through these efforts, the company aims to realize a sustainable society.