(3665) Stock Price

Enigmo operates primarily through two business segments. The first is the "Fashion Platform business," which centers on "BUYMA," a specialty marketplace. This platform allows customers to purchase fashion items from personal shoppers around the world, providing new value through C2C transactions.

"BUYMA" handles a wide range of items including apparel, beauty products, and lifestyle goods, and began service in 2005. Personal shoppers are primarily Japanese residents living abroad who can offer the latest local items at prices lower than those in Japan. This model enables transactions without inventory risk, allowing consumers to choose from diverse product options.

The second business segment is the "Travel Platform business." This segment offers "BUYMA TRAVEL," a service where Japanese residents living abroad provide private tours locally. Travelers receive support in Japanese and can enjoy unique experiences and customized travel plans.

Additionally, Enigmo operates local activity services in Guam and Hawaii. These include the planning and execution of marine sports activities, with support provided by staff with local expertise. This allows travelers to enjoy fulfilling experiences without language concerns.

Enigmo operates under the mission "Creating new currents that change the world." The company aims to leverage the internet to break down barriers between corporations and individuals, creating new value. Based on this fundamental approach, Enigmo pursues growth in corporate value and shareholder value.

The company uses revenue and operating profit as key performance indicators, targeting continuous business expansion and enhanced corporate value. Leveraging growth in Japan's e-commerce market, Enigmo focuses on business development centered on BUYMA and BUYMA TRAVEL.

Through establishing and expanding the BUYMA ecosystem, Enigmo aims to realize a sustainable society. With BUYMA as its core business, the company actively pursues M&A and strategic alliances to build new marketplaces that will serve as additional revenue sources.

Enigmo prioritizes aggressive investment in growth areas, brand awareness enhancement, platform security strengthening, expansion of services and products, competitive response, recruitment of talented personnel, and reinforcement of management systems.

The company recognizes that raising awareness of BUYMA and BUYMA TRAVEL is essential to business growth and pursues efficient marketing and promotional activities accordingly. Providing a safe and secure transaction environment is treated as the highest priority, with strengthened measures for personal information protection and counterfeit product prevention.

Enigmo emphasizes securing specialized talent with expertise in fashion and travel sectors, while creating an environment where employees can perform at their full potential. Through these efforts, the company aims to foster organizational growth and build a rewarding workplace.