【JP:352A】Stock Price

LOIVE operates a wellness business supporting mental and physical health, with its core offering being boutique studios for women. The company runs small group fitness classes on a monthly membership basis, staffed primarily by full-time instructors, and provides fitness experiences to approximately 62,000 members (as of March 2025).

The company's primary customers are women aged 20 and above, with service offerings tailored to different life stages and preferences. Revenue is primarily generated through monthly membership subscriptions. Store revenue is determined by the formula: number of members × membership fee per member × number of stores. Main costs include fixed expenses such as rent and instructor salaries. The business model becomes more profitable as membership numbers increase.

The business operates as a single segment of boutique studios, organized by brand. As of March 2025, the company operates 5 brands across 150 locations. Major brands include Loive (hot yoga) and Pilates K (machine pilates), offering diverse programs including surf exercise, group strength training, and stretch classes for seniors. The company also sells proprietary products (the &fit series) to members and pursues business expansion through strategic store openings based on brand positioning and regional characteristics.

The company aims to expand through boutique studios as its core business, offering subscription-based group lessons. It targets 150 stores by March 31, 2025, and approximately 62,000 members at the same time. The company prioritizes operating profit margin as its profitability metric, currently at approximately 11.8%, making the maintenance and improvement of profitability alongside scale expansion central to its growth strategy. Key performance indicators for business decisions are number of stores, membership, operating profit margin, revenue growth rate, and operating profit growth rate. By tracking these metrics quantitatively, the company aims to expand enterprise value.

Priority investment areas include talent recruitment and development, content development, and merchandise expansion. The company differentiates itself by deploying instructors primarily as full-time employees and developing proprietary lessons and programs to increase member engagement. It also strengthens merchandise sales of proprietary brand products (such as &fit) through studios as sales channels, pursuing concrete measures to increase per-member spending. The company is simultaneously updating its personnel evaluation system and strengthening recruitment to improve organizational retention and frontline capabilities.

For new market development, the company accelerates openings of machine Pilates brand "Pilates K" in the Tokyo metropolitan area, Kansai region, and designated major cities. Meanwhile, "Loive" (hot yoga), which already has high brand awareness, pursues community-based expansion through locations suited to residential shopping areas, developing it into an established brand. Senior-focused services such as "Noby Stretch," considering aging demographics, are positioned as new growth pillars. The company expands its customer base by introducing products and services tailored to different life stages. Through a five-brand strategy, the company pursues scale expansion via store openings and member acquisition.

Regarding technological innovation, the company prioritizes business systemization and data utilization. It advances customer management systems, integration of reservations, payments, and inventory, and improves advertising cost-effectiveness and marketing optimization through member data utilization. It also aims for synergies between offline stores and online content and digital member services. Through strengthening internal management systems and standardizing operations, the company pursues risk management and operational efficiency improvements accompanying organizational expansion.