FELISSIMO CORPORATION (3396) Stock Price

Felissimo is a company that primarily operates a mail-order sales business. This business is composed of Felissimo and one consolidated subsidiary. Felissimo sells apparel, fashion accessories, and lifestyle products to customers in Japan through catalogs and the internet.

Felissimo's mail-order sales are characterized by regular and continuous purchasing patterns. In particular, the company uses its proprietary "Felissimo Regular Delivery" system to deliver products to customers once per month. This service provides customers with catalogs that convey lifestyle dreams and styles alongside the products themselves, delivering informational value to customers.

Through the internet, Felissimo provides not only product sales but also services such as delivery status and purchase history confirmation, and payment processing. Additionally, Felissimo handles all operations from order reception through customer inquiries, information processing, inventory management, and order fulfillment at its own order and logistics centers.

Furthermore, Felissimo publishes catalogs and books. These publications are distributed through wholesalers and sold at bookstores and convenience stores. Through these diverse channels, Felissimo reaches customers across multiple touchpoints.

Felissimo has positioned the fiscal year ending February 2026 as a "period for establishing growth trajectory," aiming to improve profitability. Specifically, the company is focusing on expanding its customer base, fostering ongoing relationships with customers, and developing a second revenue pillar. Through these efforts, Felissimo seeks to establish a sustainable growth foundation.

On the revenue side, Felissimo plans to expand its customer base through its subscription business and strengthen repeat purchases to increase the number of customers. Additionally, the company is launching a new "retail media business" and advancing collaborations with high-profile content through its Kobe Port Tower operations.

On the cost side, the company anticipates increased expenses from rising personnel costs at outsourced partners and system investments. However, Felissimo aims to improve operating profit margins through supply chain optimization and advertising cost reduction, thereby enhancing profitability.

Felissimo is also prioritizing health and wellness management. The company emphasizes the physical and mental health of its employees and is promoting work style reform and employee well-being. These initiatives are designed to stabilize the company's performance foundation and build a platform for further growth.