BRONCO BILLY Co.,LTD. (3091) Stock Price

Bronco Billy opened its first steakhouse "Bronco" in Nagoya in 1978 and has since expanded as a suburban casual dining chain under the "Bronco Billy" brand. Locations are positioned along major roads with ample parking, providing convenient access for customers.

The company's main menu features steaks and hamburgers, primarily using beef from Australia and the United States. It also offers a fresh salad bar, demonstrating a commitment to ingredient quality. The product lineup is carefully balanced, encompassing beef, vegetables, and steak sauce.

Bronco Billy processes steaks and hamburgers at its own manufacturing facility and ships them to restaurants daily. To maintain vegetable freshness, the company operates a daily delivery logistics system. This approach preserves both taste and quality.

In 2022, the company acquired Matsuyaeishokuhin Honpo as a subsidiary and expanded its production capacity. This strengthened the manufacturing infrastructure to support product improvement and store expansion. The group is pursuing overall growth.

Additionally, Bronco Billy acquired Le Vent, which operates tonkatsu (breaded pork cutlet) specialty restaurants including "Katsu Masaru" in Aichi Prefecture. This acquisition reinforces local brand strength and leverages the group's sourcing and manufacturing capabilities to enhance profitability.

As of December 31, 2024, Bronco Billy operates 139 company-owned Bronco Billy steakhouse and hamburger restaurants nationwide, 14 tonkatsu restaurants including "Katsu Hiro" and "Katsu Masaru," and one izakaya-style restaurant "Shigiya." The company is committed to its vision of "bringing happiness to people through food" and creating sustainable added value and corporate growth.

Bronco Billy is pursuing a growth strategy to realize its vision of becoming a "Gochisou Company" in the restaurant industry. The company is committed to providing customers with "delicious cuisine unavailable at home" and "pleasant service," while pursuing the highest standards in food quality, service, and dining environment.

As a medium to long-term management strategy, Bronco Billy plans to expand its directly operated stores. The company will focus on opening new locations in the Tokai, Kanto, Kansai, and Kyushu regions, carefully selecting high-profitability properties. The company also prioritizes securing and developing talent to enhance cooking and customer service quality across its stores.

Bronco Billy uses operating profit margin as a key management indicator. The company aims to maintain high profitability through cost reduction and cost management, thereby enhancing corporate value and achieving sustainable growth.

New store openings and new business format development are priority initiatives for Bronco Billy. The company will continue expanding its steakhouse format in the Kanto, Kansai, and Kyushu regions, while also expanding its tonkatsu (breaded pork cutlet) format. The company is also developing new business formats with an eye toward international expansion.

Talent acquisition and development remain critical priorities. The company will strengthen recruitment of new graduates and mid-career hires while stabilizing partner hiring to secure future human resources. Through training and development programs, the company aims to rapidly develop talent and cultivate next-generation leaders.

To strengthen store operations, Bronco Billy aims to build stores beloved by local communities, offering comfortable experiences and delicious food. The company will improve customer service quality, optimize staffing levels, and enhance ordering accuracy to boost profitability and productivity.

Product development capability is also essential. The company will expand its sourcing of food ingredients and leverage its own factories and subsidiaries to conduct integrated product development. This approach mitigates procurement risks from climate change and other factors while enhancing value as a "Gochisou Company."