HUB CO.,LTD. (3030) Stock Price

MIXI Corporation operates four business segments: digital entertainment, sports, lifestyle, and investment. Through these businesses, the MIXI Group aims to acquire new customer bases while developing services and content.

HUB, meanwhile, operates a British-style pub business with 107 locations spanning from Hokkaido to Kyushu. This is a single-segment business focused on introducing British pub culture to Japan. HUB provides an upscale atmosphere at reasonable prices, offering a casual destination for customers.

HUB operates two brands: the "HUB" brand targeting customers in their 20s and 30s, and the "82" brand targeting those in their 30s and 50s. Both brands are primarily located in busy shopping districts and business areas near train stations.

The drink menu features a wide selection of beer, cocktails, wine, and whisky. HUB's original ale and Guinness are particularly popular. Cocktails include seasonal and trend-based original offerings.

The food menu centers on the classic British dish fish and chips, complemented by numerous original dishes designed to pair with alcohol. This enhances the appeal of the dining and drinking experience.

For service, HUB has implemented a cash-on-delivery system based on prepayment and self-service. This approach combines the convenience of fast food with a relaxed atmosphere.

Additionally, HUB hosts sports viewing events and music events to promote customer interaction. The company also conducts promotional activities through a membership card app and social media to increase visit frequency.

Hub operates 107 British-style pubs across Japan, from Hokkaido to Kyushu. The company aims to introduce British pub culture to Japan by offering an upscale atmosphere at reasonable prices in a casual setting. It operates two brands: "HUB," targeting customers in their 20s and 30s, and "82," targeting those in their 30s to 50s. The company focuses on locations in busy shopping districts and business areas near train stations.

Hub's growth strategy includes a "50th Anniversary Vision" toward 2030, targeting 200 locations. Under its medium-term business plan (2025-2027), the company aims for revenue of 14,600 million yen, operating profit of 710 million yen, ordinary profit of 660 million yen, and 140 locations. This reflects the company's commitment to further developing its British-style pub business.

The company has formulated a medium-term business plan centered on the theme of "Challenge," seeking to pursue new possibilities while overcoming conflicting difficulties. Specific priorities include menu expansion, new store openings, and recruitment and development of talent. The company pursues differentiation by reducing costs through review of ingredients and logistics, while expanding its menu with original recipes.

For new store openings, the company promotes the "SmasH47" strategy, targeting stations, airports, and commercial facilities across all 47 prefectures to build a selective network of 200 locations. For talent recruitment and development, the company works to create a comfortable workplace environment through detailed workforce planning and educational and training programs offered through "Hub University."