Adways Inc.【JP:2489】Stock Price

AdWays operates three main business segments: advertising platform services, agency services, and other services. In the advertising platform segment, the company provides smartphone advertising services such as "AppDriver" and "UNICORN," mobile affiliate advertising services called "Smart-C," and PC affiliate advertising services called "JANet."

This segment operates affiliate services that connect advertisers—including website operators, content providers, and smartphone app developers—with media through advertising systems. The company also operates "UNICORN," a fully automated marketing platform, to expand advertiser categories and broaden advertising distribution channels.

In the agency services segment, AdWays strengthens its cooperative relationship with the Hakuhodo DY Group to provide comprehensive marketing support. Internationally, the company delivers integrated internet marketing services in China, Hong Kong, Taiwan, South Korea, the United States, and Singapore, with a focus on expanding its presence in the smartphone sector across Asia.

The other services segment includes operating portal sites for professional services, planning and managing influencer marketing campaigns, and operating sauna facilities. Through these activities, the company aims to create value beyond its advertising business and contribute to its stakeholders.

AdWays' business is classified into these three segments—advertising platform services, agency services, and other services—which align with the segment classifications in the company's consolidated financial statements.

Adways aims to provide new value globally and expand human potential. The company embraces "human-machine coexistence," advancing automation to free people to focus on areas where they excel, thereby maximizing overall corporate performance.

Against the backdrop of expanding internet advertising markets, Adways is broadening ad categories and distribution channels for its "UNICORN" advertising platform business. In its affiliate advertising business, the company delivers new value through subsidiary ADWAYS DEEE to enhance corporate value.

In its agency business, Adways has expanded beyond game and manga app advertisers to acquire clients across other industries, providing comprehensive marketing support both online and offline. The company is also advancing international expansion, primarily in East Asia, while strengthening operations in China and Taiwan.

Adways recognizes advertising business expansion and management structure reinforcement as critical priorities. While advancing smartphone advertising growth and international market entry, the company aims to build rapid decision-making capabilities and a robust management framework. This approach enables Adways to deliver globally competitive services and differentiate itself from competitors.