DEMAE-CAN CO.,LTD (2484) Stock Price

Demae-kan operates one of Japan's largest delivery-specialized services, with its core business being an ordering and delivery platform accessible through websites and mobile apps. The company enables users to browse restaurants and menus on their devices and place orders. For restaurants without delivery capabilities, it also provides delivery outsourcing services. Customer service representatives handle order issues and complaints.

The company's primary customers are partner restaurants and consumers placing orders, while advertisers and business partners represent an important customer segment. Revenue comes from commissions on orders from partner restaurants, delivery outsourcing fees, delivery charges and miscellaneous fees paid by users, and advertising revenue from platform listings. The company promotes usage and repeat orders through member coupons and similar incentives.

The business operates across four main divisions: platform operations (ordering, payment processing, and customer support), delivery services (including delivery outsourcing), advertising operations and promotional sales, and support services such as system development and website management. The company offers multiple payment options including cash, credit cards, and electronic payment services like PayPay, while also focusing on improving convenience through membership registration.

The company is pursuing "making delivery a daily habit" and treats gross merchandise value (GMV) expansion as its most critical growth metric. Since GMV is measured by order frequency and active user numbers, the company prioritizes increasing order volume and user retention. Financially, it raised approximately 83 billion yen through public offering and third-party capital allocation in September 2021 to establish an aggressive investment posture. Recent active user trends show fluctuations: approximately 7.34 million in August 2021, 8.73 million in August 2022, 6.57 million in August 2023, 5.42 million in August 2024, and 4.55 million in August 2025. The company aims to improve these figures and convert them into GMV growth.

The company prioritizes investment in merchant expansion, delivery network strengthening, driver acquisition and retention, and new revenue model development. For merchants, it proposes delivery services and promotions to increase sales opportunities. For users, it implements coupons and membership programs to encourage repeat usage. Differentiation is achieved through nationwide expansion of its "Sharing Delivery®" regional model, enhanced customer service for order issues, and optimized delivery operations. The company is improving unit economics through variable delivery fee pricing and flexible driver scheduling arrangements.

For market expansion and business growth, the company aims to rapidly expand delivery service coverage areas and merchant numbers to create new demand in the food service market. It also prioritizes non-merchant revenue sources such as advertising and corporate services, planning to expand into corporate demand and regional solution provision through partner collaborations. Beyond delivery, the company intends to provide added value in regional revitalization and logistics, expanding cross-selling opportunities and corporate services leveraging its existing customer base.

The company's mission is "enhancing time value through technology," strengthening technical investments in delivery time prediction accuracy and route optimization. Specific initiatives include algorithm improvements for demand forecasting and delivery allocation, diversified payment methods (credit cards and digital payments), and enhanced system infrastructure and personal data management. Through these technological efforts, the company aims to simultaneously improve user satisfaction and delivery efficiency, pursuing sustainable GMV expansion and profitability improvement.