Cocolive, Inc.【JP:137A】Stock Price

Cocolive develops and operates KASIKA, a cloud-based business support platform for the real estate industry. The platform automates marketing and sales processes to support real estate companies' follow-up customer management activities. KASIKA streamlines inquiry intake, automated responses, customer management, and bulk email distribution, enabling sales staff to focus on in-person customer service.

The company's primary customers are domestic Japanese real estate firms, including builders, house manufacturers, real estate brokers, and condominium developers. Revenue is primarily generated through subscription-based usage fees. Pricing is based on store count (¥50,000 per month) or user count (¥50,000 for up to 10 users; ¥5,000 per additional user), with optional add-ons such as SMS messaging and AI property valuation available at ¥10,000 per month, plus initial setup and option fees.

The company operates as a single cloud services segment, offering KASIKA's core platform along with extended features including SMS delivery and AI valuation tools. The company rapidly incorporates customer feedback into product improvements and strengthens its customer success operations through implementation support and training sessions. Distribution channels include direct sales and partnerships with resellers such as LIXIL.

The company aims to automate "follow-up" operations in the real estate industry through technology and marketing, enabling sales staff to focus on face-to-face customer interactions. Revenue is primarily subscription-based, with key performance metrics including MRR (¥1.08 billion as of May 2025), paid contract count (1,181 companies as of end of May), and monthly churn rate. The growth strategy centers on increasing these metrics. The pricing model is based on per-store or per-user fees, with optional add-on charges for SMS sending and AI property valuation to expand recurring revenue.

The company prioritizes investment in product development and customer support. Specifically, it is expanding KASIKA's core features and developing SMS and AI valuation add-ons while simplifying the user interface for non-technical field staff. The company strengthens customer success through rapid product feedback integration, implementation support, and training sessions to maintain low churn rates. It differentiates from competitors by expanding distribution through both indirect channels (such as LIXIL) and direct sales.

The company targets the domestic real estate market and is expanding its business scope. The market includes approximately 66,942 real estate transaction firms with about 352,108 employees, offering significant growth potential. The SaaS market is projected to grow at an annual rate of 8.7%, reaching approximately ¥437.8 billion by fiscal 2028. Based on this, the company plans to expand into adjacent areas such as senior housing with services and post-purchase renovation, acquire customers through advertising and distributor partnerships, and broaden the industry sectors and company sizes it serves.

The company is also investing in technology infrastructure and information management. It addresses server capacity needs from customer growth through public cloud utilization while establishing information security measures including disaster recovery and external audits, advancing toward ISMS (JIS Q 27001) certification. In parallel, it continues research and development of AI capabilities and SMS integration improvements, pursuing technology innovation that maintains usability and gains field acceptance.