NISSAN MOTOR CO., LTD. (7201) Stock Price

Market cap
¥1.3T
P/E ratio
-1.9x
Manufactures and sells automobiles and automotive parts globally, while offering sales financing to help customers purchase vehicles.

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Business Overview

Nissan Motor Co., Ltd. primarily manufactures and sells automobiles and automotive parts. Additionally, the company operates a sales financing business to support these core operations. This approach provides customers with diverse purchasing options and promotes sales activities.

Nissan Motor has established a Global Nissan Headquarters to allocate resources across business divisions. The company manages its operations from a global perspective while conducting regional management through regional management committees. The company integrates research and development, procurement, and production functions organically to achieve efficient operations.

Nissan Motor's affiliated companies include Nissan Trading Co., Ltd. and Nissan Network Holdings Co., Ltd. Additionally, Nissan Body Co., Ltd. is listed on the Tokyo Stock Exchange and serves as an important consolidated subsidiary of Nissan Motor. Through these entities, Nissan Motor operates diverse business segments on a global scale.

Management Policy

Nissan Motor Co., Ltd. has established its corporate purpose as "Enrich people's lives. Continue to drive innovation." This vision inherits the founding spirit of "doing what others will not do," clarifying the company's reason for existence. Nissan aims to strengthen relationships with suppliers and sales companies, working together to advance its business model.

Nissan grows through global business activities and contributes economically while addressing social challenges. Through providing sustainable mobility, the company aims to achieve carbon neutrality by 2050. Toward this goal, Nissan has announced its long-term vision "Nissan Ambition 2030" and is advancing plans to contribute to the development of a sustainable society.

To respond to the challenging market environment in fiscal year 2024, Nissan is pursuing a "turnaround" strategy. In 2025, the company will announce the "Re:Nissan" plan, targeting business recovery through three pillars: cost reduction, strategy redefinition, and strengthened partnerships. By fiscal year 2026, Nissan aims to reduce fixed and variable costs by a combined 500 billion yen and achieve profitability in operating income and free cash flow.

Nissan will improve engineering and cost efficiency to reduce variable costs. The company targets 250 billion yen in reductions by fiscal year 2026, accelerating development timelines and streamlining processes. To reduce fixed costs, Nissan is reorganizing and improving production efficiency through factory consolidation and workforce optimization. These efforts establish the foundation for sustainable growth.

In market strategy, Nissan has identified the United States, Japan, China, Europe, the Middle East, and Mexico as key markets, tailoring its approach to each region. Product strategy centers on the HEARTBEAT model, delivering innovative offerings. Leveraging partnerships, Nissan will expand its lineup and provide customers with compelling products.

Nissan will leverage alliances with Renault and Mitsubishi Motors to complement its product portfolio. Through a strategic partnership with Honda Motor Co., Ltd., Nissan is advancing vehicle intelligence and electrification. This approach enables Nissan to offer models meeting each market's needs and strengthen competitiveness.

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