MediaAlpha, Inc.MAX

Market cap

$805.82M

P/E ratio

	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024
Cash and cash equivalents	24	51	15	17	43
Accounts Receivable, after Allowance for Credit Loss, Current	96	76	60	54	143
Prepaid expenses and other current assets	8	10	6	4	4
Total current assets	128	137	80	75	190
Intangible assets, net	16	13	33	26	20
Goodwill	18	18	48	48	48
Other assets	16	19	9	6	5
Total assets	210	290	170	154	262
Accounts payable	98	62	54	56	106
Accrued expenses	9	14	14	12	19
Current portion of long-term debt	-	9	9	12	9
Total current liabilities	107	84	77	80	133
Long-term debt, net of current portion	183	178	174	162	154
Deferred Income Tax Liabilities, Net	22	85	-	-	7
Other long-term liabilities	3	4	5	6	15
Total liabilities	315	351	256	248	309
Class A Common	0	0	0	0	1
Class B Common	0	0	0	0	0
Additional paid-in capital	385	420	466	512	508
Accumulated deficit	-419	-424	-482	-523	-506
Total stockholders’ equity (deficit) attributable to MediaAlpha, Inc.	-34	-4	-16	-10	2
Non-controlling interests	-71	-57	-70	-84	-49
Class A Common	0	0	0	0	1
Class B Common	0	0	0	0	0
Total stockholders' deficit	-105	-62	-86	-94	-46
Total liabilities and stockholders’ deficit	210	290	170	154	262