PROTO CORPORATION (E05210) Stock Price

Proto Corporation drives digital transformation (DX) in the mobility sector, helping customers improve operational efficiency and increase sales conversion rates. The company's core business focuses on the used car, automotive maintenance, and new car sectors. It collects inventory vehicle data from automobile dealers and used car retailers, organizes and categorizes this information into databases, and provides it to consumers and corporate clients through media channels. For used car retailers, the company also offers services that disclose auction closing price information collected from auto auction venues and vehicle condition reports for used cars, supporting consumer purchasing decisions while contributing to corporate business expansion.

In the Commerce segment, Proto Corporation operates e-commerce sites for tires and wheels, sells imported tires and wheels, and manages secondary distribution of gift certificates and vouchers. Through these operations, the company provides products and services that meet diverse consumer needs.

Other business operations include real estate preservation and management, agricultural business, BPO services, software development and sales, and personnel dispatch services. Through these diverse operations, Proto Corporation delivers services across multiple sectors. The company also conducts research and due diligence on new business ventures and startup companies, providing information services that contribute to industry development.

Proto Corporation aims to be a "partner company for future society" that leads the AI era by providing original and human-centered value under its management philosophy: "Transform challenges into the power of the future and contribute to society through dreams, inspiration, and enjoyment." The company has set its corporate goal as "Changing Company—a company that continues to evolve toward the future"—positioning itself as a driver of innovation that propels social change.

In its medium-term management plan (fiscal year ending March 2023 through March 2025), Proto Corporation is advancing the development and provision of new products and services that contribute to digital transformation (DX) in the mobility sector. This includes leveraging the company's proprietary data and AI technology. The company is also building a mobility platform by expanding market share across used cars, maintenance services, and new cars, while advancing data service offerings.

In the commerce segment, the company aims to achieve sales and operating profit growth while further improving profitability. Key growth strategies include building a data platform for the mobility sector, developing new products and services using data and AI technology, increasing market share in used cars, maintenance services, and new cars, and expanding business domains through M&A.

Through these strategies, Proto Corporation seeks to continuously enhance corporate value and achieve a return on equity (ROE) of 12.0% or higher by the final fiscal year. The company aims to become an entity that earns customer satisfaction, employee pride, and shareholder trust by adapting to a changing society and continuing to evolve toward the future.