ASAHIGAWA KOKUSAI GOLF Co., Ltd. (E04663) Stock Price

Asahikawa International Golf Course is a golf course management company operating in Hokkaido. The golf course owned by the company is operated by Asahikawa International Country Club, a member association, and operates as a membership-based golf club. The clubhouse is equipped with facilities including lockers and bathhouses, providing comprehensive golf amenities.

The company's primary customers consist of various membership categories—shareholder members, rights members, and weekday members—as well as visitor players. The revenue structure is built on three pillars: membership qualification guarantee deposits (held funds) and annual membership fees collected from members, and play fees (green fees, caddy fees, practice range fees, etc.) generated from both members and visitors.

Club operations are managed by a board of directors consisting of 24 directors. Under the board, seven committees are established covering competitions, handicaps, clubhouse operations, fellowship, course maintenance, etiquette, and general affairs. Each committee handles its specialized area to support smooth golf course operations. All revenues are allocated to golf course maintenance and company operating expenses.

Asahikawa International Golf Course is currently implementing a comprehensive management turnaround strategy prioritizing customer satisfaction amid a challenging operating environment. Although the number of visitors declined by 312 compared to the previous year, the company is executing concrete improvement measures based on specific numerical targets to address structural issues including aging membership and declining participation among younger golfers.

To stabilize its revenue base, the company is deploying a multi-faceted customer acquisition strategy. To address aging membership, it has set discounted membership transfer fees to reactivate dormant members, while designating every Monday as a fully self-service day with reduced rates to attract potential customers. Additionally, the company has introduced strategic pricing by designating every Friday as a gratitude day featuring complimentary meals and beverages to capture competition demand, while simultaneously positioning the same day as Ladies Day to strengthen female customer acquisition.

For new market development, the company is promoting new customer acquisition through existing members by introducing a member-accompanied pricing system, and enhancing customer loyalty through increased member benefits such as hosting free official tournaments. Through these initiatives, the company aims to differentiate itself from competitors amid diversifying leisure options and secure stable visitor numbers.

Regarding operational efficiency, the company has prioritized cost reduction—particularly in labor expenses—as a key issue for improving profitability. Through efficient and flexible workforce deployment, the company is reducing unnecessary overtime, and by expanding purchase volumes for course maintenance materials such as fertilizers and pesticides, it is achieving lower unit costs. Through these operational cost optimizations, the company is advancing profitability improvements and pursuing the construction of a sustainable long-term management foundation.