(E04643) Stock Price

Inuyama Country Club is a company whose primary business is golf course management in Aichi Prefecture. In addition to operating golf courses, the company also sells golf equipment. Food and beverage services, including a cafeteria and coffee shop, are outsourced to Meitetsu Inuyama Hotel Co., Ltd.

The company's revenue structure is supported by both membership-based golf club operations and visitor usage. The primary customers are members of Inuyama Country Club (an unincorporated association), which includes 1,060 individual regular members, 290 corporate members, 403 weekday members, and 28 women members. Non-members can also use the facility by paying visitor fees, which represents an important revenue stream.

The company's business consists of two main segments: golf course operations and golf equipment sales. In golf course operations, the company prioritizes member access while also opening the facility to the general public to improve utilization rates. Inuyama Country Club exists as an unincorporated association that serves as a member governance body but does not directly participate in the company's management.

Inuyama Country Club has adopted a growth strategy centered on securing a continuous flow of visitors. The company positions sustained competitive advantage as a pillar of its management strategy, using visitor numbers as a key metric to assess progress toward management targets. In response to structural challenges facing the golf industry—including declining participation among younger players due to diversified leisure options, aging membership, and intensifying price competition—the company has clearly committed to acquiring new visitors as its top priority.

The company's differentiation strategy focuses on enhancing customer satisfaction through quality course creation and comprehensive maintenance management. Specifically, it actively hosts various sponsored tournaments and proprietary competitions to reach diverse customer segments. Additionally, the company invests in improving employee capabilities to provide visitors with more enjoyable experiences and secure repeat customers.

For new market development, the company is pursuing aggressive sales initiatives through online booking platforms. By leveraging digital marketing, it is strengthening outreach to potential customer segments previously unreachable through traditional approaches, aiming to expand its visitor base. Simultaneously, the company pursues cost reductions aligned with revenue levels to ensure continued profitability, balancing financial stability with competitive strength.

As part of service innovation, the company is strengthening its caddy workforce by recruiting trainees, professional golfers, and part-time student workers. It also offers value-added services beyond traditional golf course operations, such as round lessons conducted by tour professionals, to enhance the quality of customer experience. Through these initiatives, the company is positioned to secure stable visitor numbers and improve profitability even in a challenging industry environment.