HIDAKA COUNTRY CLUB CO.,LTD. (E04641) Stock Price

Hidaka Country Club is a membership-based golf club with golf course operations as its primary business. In addition to operating the golf course, the company provides golf equipment sales and food and beverage services within the clubhouse. As a typical membership golf club, it focuses its business operations on member-centered services.

The company operates a membership system comprising regular members, weekday members, and family members, which secures a stable revenue base. Looking at the sales structure, play-related income such as green fees and caddy fees accounts for 54% of total revenue and represents the largest revenue source. Annual membership fees and locker rental income account for approximately 19%, followed by membership transfer fees at approximately 13%, creating a revenue model that leverages the characteristics of a membership system.

The company's business is divided into five major segments. In addition to play-related income, its largest pillar, the segments include annual membership fees and locker rental income from members, membership transfer fees from the sale and purchase of membership rights, dining and retail operations within the clubhouse, and other income such as practice range fees. This diversified revenue structure creates a business model that mitigates seasonal fluctuation risks associated with golf course usage to a certain degree.

Hidaka Country Club is pursuing a growth strategy aimed at establishing its position as a leading golf course in Saitama Prefecture. The company has set key management targets of achieving 50,000 annual visitors and operating profitability. To reach these numerical goals, the company is undertaking comprehensive reforms. In response to the industry-wide challenge of declining visitor numbers over many years, the company is strengthening its management foundation through the development of a sustainable growth model.

The company is prioritizing investments in improving play conditions and customer satisfaction. In particular, it has identified turf management as a critical issue to address recent extreme heat, concentrating investment on comprehensive maintenance of golf courses and related facilities. On the personnel front, the company is addressing a serious caddy shortage through targeted measures, while enhancing service quality differentiation through strengthened employee training and caddy education programs. The company is simultaneously pursuing operational efficiency improvements through optimal staff allocation.

In new market development, the company is cultivating younger golfers and planning community engagement events to reach new customer segments. The company is actively promoting the theme of "golf for dementia prevention," working to expand the market by broadly communicating golf's social value. These initiatives are positioned not merely as customer acquisition strategies, but as efforts that contribute to raising the social standing of the golf industry as a whole.

In technological innovation and environmental initiatives, the company is accelerating its green transformation efforts. The company is continuously introducing energy-efficient equipment including solar power generation systems, groundwater utilization systems, and LED lighting throughout course facilities, building a sustainable management foundation. These environmentally conscious investments align with seven themes of the Sustainable Development Goals, representing innovative efforts that simultaneously address environmental concerns and improve operational efficiency.