(E04636) Stock Price

Tsukuba Golf Course is a company based in Tsukuba, Ibaraki Prefecture, with golf course operations as its primary business. In addition to operating the golf course, the company offers a wide range of complementary services to enhance convenience for golf course users, including light food and beverage services and the sale of various products.

The company's primary customers are individual golfers and corporate groups using the golf course. Revenue is generated mainly from golf course usage fees, supplemented by sales of light refreshments and beverages at the clubhouse, as well as sales of golf equipment and food and grocery items.

The company operates as a single business segment, with golf course management as its core business, integrated with ancillary operations including light food and beverage services, food and grocery sales, and sporting equipment sales. These businesses complement one another, enabling the company to provide comprehensive services to golf course users.

Tsukuba Golf Course places continuous improvement of course conditions and facilities at the core of its management strategy. The company has set the goal of "operating an attractive golf club" and aims for steady growth on a stable management foundation. Despite facing challenging business conditions including rising resource and energy costs and increased labor expenses, the company pursues a policy of maintaining and enhancing competitiveness through appropriate capital allocation.

As priority investment areas, the company continuously invests in improving course conditions and maintaining and upgrading facilities. Through these initiatives, the company seeks to differentiate itself from competing golf courses and enhance brand value as a "safe and comfortable golf facility." Facility investments are expected to directly improve customer satisfaction and serve as a foundation for acquiring repeat customers and attracting new customers through word-of-mouth referrals.

In human resources strategy, the company focuses on securing caddies and staff and strengthening education and training programs. While recognizing the difficulty of securing personnel, the company pursues qualitative improvement in customer service through comprehensive training programs. Rather than viewing this as a mere cost burden, the company positions this as a strategic investment that builds competitive advantage through service quality differentiation and strengthens revenue foundations over the medium to long term.

The company's management approach emphasizes steady improvement and efficiency of existing operations over rapid business expansion. In response to external environmental changes such as inflation, the company maintains appropriate pricing through enhanced service value and aims to build a sustainable management structure.