(E04630) Stock Price

Hanno Golf Club is a company primarily engaged in golf course operations in Saitama Prefecture. The company's core business centers on operating "Hanno Golf Club," a membership-based golf course, while also providing light food and beverage services and selling golf equipment within the clubhouse.

The company's primary customers are golf club members, with golf course usage fees forming the core of its revenue. Additionally, the company generates income through retail operations at the clubhouse, selling golf equipment, tobacco, soft drinks, and souvenirs. Operationally, the board of directors of the member organization "Hanno Golf Club" makes key decisions, while the company executes the actual management operations.

The company's business is divided into two main segments: golf course operations and related services. Golf course operations include providing courses and maintenance services for members, while related services encompass light food and beverage operations, sports equipment sales, tobacco retail, alcohol sales, and other ancillary services designed to enhance convenience for golf course users.

Hannou Golf Club is pursuing a comprehensive management strategy aimed at stable growth and profit securing amid challenging business conditions marked by soaring prices and severe labor shortages. Under the clear policy of "enhancing the value of our club and overcoming current difficulties," the company is deploying strategies centered on maintaining and improving course quality, securing talent, upgrading facilities, and strengthening brand power.

The core of the company's differentiation strategy lies in industry-leading course management technology. The skillful management of dual greens featuring bent grass and bermuda grass, enabling the provision of 10-foot greens year-round, represents a significant competitive advantage. This technical expertise has earned high recognition not only from members but also from guest players and golf industry professionals. The company is committed to steadily executing fundamental course improvement initiatives to maintain and enhance course value going forward.

In response to labor shortages, the company has prioritized securing caddies and course managers, implementing working condition improvements such as extended retirement ages, increased annual vacation days, and the introduction of riding caddy carts. Simultaneously, the company is advancing self-play options and mechanizing course management operations to minimize the impact of labor shortages. On the facilities front, following major renovations of the clubhouse completed in 1999, the company plans improvements to the ball containment netting and caddy facilities to enhance safety and workplace conditions.

To strengthen brand power, the company aims to increase recognition and brand value by hosting the "Kanto Grand Senior Championship Final" (May) and "Japan Senior Championship Final" (November) in fiscal 2025. Given the advertising constraints inherent in membership-based golf courses, the company is actively pursuing the recruitment of high-profile competitive tournaments as an important growth strategy, building the foundation for the club's long-term sustainability and development.