THE HOKURIKU SIGHTSEEING AND DEVELOPMENT CO.,LTD. (E04618) Stock Price

Hokuriku Kanko Development is a golf course management company operating "Katayamazu Golf Club" in Ishikawa Prefecture. The company's primary business is operating a membership-based golf course, while also running a dining facility and course pro shop. Together with one consolidated subsidiary, the company focuses exclusively on golf course operations.

The company's main customers are golf enthusiasts who obtain membership through stock ownership or deposit of membership guarantees, with approximately 4,655 total members. Revenue is generated from member play fees and food and merchandise sales at the dining facility and pro shop. The company benefits from a stable customer base characteristic of membership-based operations. The company also accepts visitor play through member referrals.

The business operates as a single segment, with multi-course golf course management as its core. The company offers diverse membership categories including regular members, single-course members, and weekday-only members to meet varied customer needs. The dining facility and pro shop operations are outsourced to the consolidated subsidiary Grill Katayamazu to ensure efficient business operations.

Hokuriku Tourism Development aims to build a stable revenue structure that is resilient to environmental changes. Leveraging its operational foundation of the Katayamazu Golf Club, which boasts 90 holes, the company is pursuing management stabilization through continuous new member recruitment. This fiscal period, the company acquired 172 new members, achieving steady progress in securing membership numbers, with approximately 931 members per 18 holes.

In priority investment areas, the company is addressing severe labor shortages by implementing an overseas student internship program and expanding the use of temporary staff. Simultaneously, to reduce reliance on caddies, the company has introduced navigation systems and updated carts. At the Hakusan Course, electric standing carts for caddies have been introduced to improve working conditions. The company has also upgraded its core systems and actively invested in operational efficiency infrastructure, including automated integration with external online reservation platforms, 24-hour reservation capabilities, and self-checkout machines.

In new market development, the company positions the "Sony Japan Women's Pro Golf Championship 2026," scheduled for September 2026, as a key customer acquisition opportunity to capture new customer segments. The All Japan University Golf Championship at Katayamazu Golf Club West, now in its fourth year, has become an established autumn event, and the company is strengthening brand value through hosting such tournaments. The company is also focusing on attracting corporate tournaments and launching campaigns targeting younger demographics to acquire new customers beyond its traditional membership base.

In technological innovation, the company is advancing capital investments centered on self-play compatibility. The introduction of overseas student internship caddies has secured stable reservation slots at the Hakusan Course and increased reservation capacity. Expanded internet reservation slots and automated systems have established a 24-hour reservation system, with self-check-in features and other enhancements improving customer convenience. Through these initiatives, the company aims to address labor shortage challenges with technological capabilities while maintaining and improving service quality.