---- (E04614) Stock Price

Ashinoko Country Club is a company operating a golf course and managing real estate rentals around Lake Ashinoko in Kanagawa Prefecture. The company's core business is operating "Ashinoko Country Club," providing golf course services that leverage its scenic location.

The company's revenue consists primarily of green fees from golf course users and rental income from vacation home properties on the golf course grounds. In the golf course business, general golfers and corporate tournaments are the main customers, while the rental business generates steady income from vacation home owners.

The company's operations are divided into two segments: "Golf Course Business" and "Rental Business." The golf course business provides play services on its self-operated golf course, while the rental business leases land developed as "Ashinoko Highland Vacation Homes." By operating both businesses on the same property, the company maximizes land utilization efficiency.

Ashinoko Country Club is working to build a sustainable growth strategy amid a challenging business environment where the golf boom that expanded dramatically during the pandemic has peaked. Recognizing that various leisure activities are recovering as economic activity normalizes and golf course visitors are declining, the company has positioned establishing new customer acquisition strategies as its top priority. While stating there are no major changes to its management policy, the company aims for flexible business operations that adapt to changing market conditions.

The company's priority investment areas are enhancing customer experience in golf course operations and strengthening differentiation strategies. While maximizing its scenic location around Lake Ashinoko, the company is targeting not only general golfers but also corporate tournament demand. In its leasing business, the company secures stable revenue from rental income at the Ashinoko Highland Villa development, building a diversified business portfolio that offsets the volatility of golf course operations.

Regarding new market development, acquiring new customer segments following the end of the golf boom has become urgent. In addition to its core golfer base, the company is working to increase its appeal to tourists and beginner golfers to boost visitor numbers. Leveraging its unique business model of operating both golf course and villa rental operations on the same property, the company is advancing efficient land utilization while aiming to maintain a stable revenue structure.