CHUBU-NIPPON BROADCASTING Co.,LTD. (9402) Stock Price

Chubu Nippon Broadcasting is a media company based in the Chubu region that primarily operates television and radio broadcasting. The company's main services include production and sales of broadcast programs, video content creation, event management for music and sports, advertising agency services, and housing exhibition-related businesses.

Its primary customers are advertisers, program buyers, event attendees, and real estate tenants, with advertising revenue serving as the company's main revenue pillar. The company also generates revenue from content sales, event operations, real estate rental income, and solar power generation. Its revenue structure is susceptible to fluctuations based on broadcast advertising market conditions.

The business is organized into three divisions: media content-related, real estate-related, and other operations. The media division handles television and radio broadcasting, program and video production, advertising agency services, and event management. The real estate division operates rental and property management services as well as solar power generation. The other division manages diverse businesses including golf course operations and insurance agency services, diversifying revenue sources across the entire group.

Chubu Nippon Broadcasting aims to become the most trusted media content group in its region, centered on its "Medium-Term Management Plan 2024-2026." By 2030, the company will execute a strategic shift along two pillars: "revenue structure reform" and "digital advancement," with the goal of reducing broadcast dependency and optimizing its revenue portfolio. Marking its 75th anniversary in 2025 as a turning point, the company positions securing a stable financial foundation resilient to advertising market fluctuations and maintaining and strengthening community-based trust as key management priorities.

Priority investment areas are content creation and revenue diversification. The company is focusing on intellectual property (IP) business, launching the Sunday evening anime program "Agaru Anime" in April 2024 and expanding production and distribution of anime, dramas, and films. In its business produce (BP) division targeting non-broadcast revenue, the company generates income through corporate sponsorships of proprietary events such as "Second Life Fest" in December and "5-Chan Spring Festival" in March. The company differentiates itself by offering advertising slots with high brand safety, leveraging "trust" and broadcast public value as competitive advantages.

For new market development, the company is advancing digital distribution and content distribution beyond regional boundaries. While expanding and refreshing broadcast programming—such as Friday local expansion of "Gogo Sma" and evening local slot launch of "newsX" starting April 2025, and radio morning program renewal—to increase regional viewership, the company is expanding non-broadcast revenue through digital content sales and overseas expansion, aiming to increase off-group sales. The real estate business will strengthen stable income from rental revenue and solar power generation through portfolio restructuring based on "selection and concentration."

For technological innovation, the company identifies digitalization (DX) and data utilization as concrete initiatives. Through analysis of viewing data and advertising effectiveness, the company will enhance sales efficiency and make capital investments aligned with advanced broadcast functions. While strengthening compliance and human rights policies, the company will secure competitiveness in the digital era through diverse talent development. Through these efforts, the company aims for sustainable growth in the digital age, grounded in trust.