Sumasapo Inc.【JP:9342】Stock Price

Sma Support Inc. operates a business that digitalizes communication between real estate management companies and tenants to improve operational efficiency and tenant satisfaction. The company's main services include "Sma Support Thank You Call," a phone answering service for new resident support; "totono," a tenant-facing app; "Sma Support Viewing Service," for key management; and "sumai Guarantee," a rent guarantee service.

The company's primary customers are real estate management companies. Sma Support generates revenue through initial setup fees and monthly subscription fees from these management companies, as well as referral and intermediary fees from directing tenants to external service providers. Currently, the phone answering service for new residents accounts for the majority of revenue, but the company aims to expand earnings in the future by making the tenant app its core revenue driver.

Each service operates as follows: Sma Support Thank You Call handles greeting calls and satisfaction surveys for new residents while earning referral fees by directing tenants to new energy providers and telecom services. totono digitalizes applications and inquiries, generating usage fees from management companies while supporting operational improvements through chat support and data analysis. The Viewing Service streamlines key management through an app-connected key box, generating revenue from equipment sales and monthly fees. sumai Guarantee serves as a guarantor substitute and generates revenue through guarantee fees.

The company currently relies on "Smart Support Thank You Call," a phone concierge service for new residents, as its primary revenue driver. However, it is shifting strategy to prioritize growth centered on "totono," a resident-facing mobile application. Specifically, Smart Support Thank You Call handled 285,404 contacts as of September 2025 with an average transaction value of ¥7,147 per contact; the company targets 285,481 contacts and ¥7,378 per contact by September 2026. For the resident app, the company reported 64,687 users and an ARPU (average revenue per user) of ¥103 as of September 2025, with plans to expand to 201,785 users and increase ARPU to ¥113 by September 2026. These numerical targets form the basis of the company's medium-term revenue expansion strategy.

The company differentiates itself by combining multiple solutions tailored to the specific operational needs of property management companies. To increase awareness and drive adoption, it actively participates in trade shows and hosts seminars, while strengthening its sales team and post-implementation support infrastructure to improve adoption rates. By expanding its development team and enhancing product features, the company positions itself to offer solutions that directly improve operational efficiency and profitability for property managers, rather than simply providing a standalone tool.

The company is also capitalizing on new revenue opportunities as its app user base grows. It is establishing partnerships with external service providers closely aligned with residents' daily lives, generating referral fees and transaction commissions through service integrations such as furniture subscriptions and bicycle insurance. Additionally, the company is building revenue streams beyond subscription fees—including paid management of resident chat inquiries directed to property managers—to diversify its long-term revenue base.

On the technology front, the company treats accumulated resident data as a strategic asset and plans aggressive investment in big data analytics and AI development. Specifically, it targets a 150% increase in AI investment spending for the fiscal year ending September 2026 compared to September 2025, aiming to reduce outsourcing costs (BPO) through automated responses and process automation powered by analytical insights. Given the sensitive nature of personal data in its business, the company is prioritizing system security enhancements, internal controls, and compliance through strategic hiring and organizational restructuring.