toridori Inc.【JP:9337】Stock Price

Toridori is a company that supports influencers as leaders of the "individual era." It provides support to individuals active on social media platforms such as Instagram and YouTube, aiming to maximize influencer value. The company is working to create a world where businesses, consumers, and influencers can easily benefit from the power of social media.

Toridori operates a single business segment: the Influence Platform business. Using an influencer database, it solves customer awareness and customer acquisition challenges through data-driven methods. The service is divided into two areas: the "Product domain" and the "Marketing Partner domain."

In the Product domain, Toridori offers "toridori base," an influencer marketing platform for SMBs (small and medium-sized businesses and sole proprietors). Client companies can directly request PR posts from influencers, who experience products or services and post reviews on social media.

In the Marketing Partner domain, Toridori provides services such as "toridori ad" and "toridori promotion" for mid-sized and large enterprises. "toridori ad" is a performance-based advertising service where influencers experience the PR target service and post reviews on social media. "toridori promotion" is a tie-up advertising service in which influencers are paid a fixed fee to post PR content.

Additionally, Toridori offers "toridori made," a brand management support service. This addresses the needs of influencers who want to launch their own brands and sell products, providing support from D2C original brand launch through operations. This enables influencers to gain new revenue opportunities.

Toridori is a company that supports influencers as leaders in the "age of the individual." We support individuals active on social media platforms such as Instagram and YouTube, aiming to maximize influencer value. We are working to create a world where companies, consumers, and influencers can easily harness the power of social media.

Toridori operates an influencer platform business as a single segment. We leverage our influencer database to solve customer awareness and customer acquisition challenges through data-driven methods. Our services are divided into two areas: "Product" and "Marketing Partner."

In the Product area, we provide "toridori base," an influencer marketing platform for SMBs (small and medium-sized businesses and sole proprietors). Client companies can directly request PR posts from influencers, who experience products or services and post reviews on social media.

In the Marketing Partner area, we offer services such as "toridori ad" and "toridori promotion" for mid-sized and large enterprises. "toridori ad" is a performance-based advertising service where influencers experience the promoted service and post reviews on social media. "toridori promotion" is a sponsored advertising service where influencers are paid a fixed fee to post PR content.

Additionally, we provide "toridori made," a brand management support service. This addresses the needs of influencers launching their own brands and selling products, supporting them from D2C original brand launch through operations. This creates new revenue opportunities for influencers.

Toridori has established a medium-term management plan aimed at maximizing the value of our influencer database. By expanding data volume and strengthening machine learning capabilities, we solve customer awareness and acquisition challenges through data-driven methods. This increases the influence of our platform connecting influencers and companies.

We position "toridori base" as a priority service for growth. We track gross profit growth as a key metric, monitoring customer count and quarterly gross profit per customer. This supports our goal of enhancing corporate value over the medium to long term.

Toridori's management strategy centers on expanding influencer support and broadening our target base. As the overall market grows, we are making aggressive investments to increase the influence of our platform connecting influencers and companies.