【JP:9213】Stock Price

Seyfert is a corporate group consisting of Seyfert and its consolidated subsidiary SEYFERT International USA, Inc. (United States), providing services primarily to beauty salon operators. Seyfert's management philosophy is to support the improvement of hairdressers' social status and help resolve challenges faced by salon operators, thereby contributing to the development of the beauty industry.

Seyfert's business is organized as a single segment called "Salon Support Business," generating revenue primarily from beauty salon operating companies. This business includes three service categories: "Recruitment Advertising Services," "Staffing and Dispatch Services," and "Education and Other Services," each offering specialized products and services.

The "Recruitment Advertising Services" provides job advertisements for the beauty industry through web media platforms. Representative services include "re-quest/QJ navi," a job site specialized for hairdressers and widely used by beauty salon operators and hairdresser users. Additionally, the "New Graduate Recruitment Products" support matching between salons and students through job fairs and recruitment websites for beauty students.

The "Staffing and Dispatch Services" connects hairdressers with beauty salon operators through "re-quest/QJ agent" and "re-quest/QJ casting," offering talent placement and dispatch services. This enables salons to efficiently secure necessary personnel and allows hairdressers to find workplaces suited to their needs.

The "Education and Other Services" provides educational programs for hairdressers and beauty students. Through partnerships with the UK educational institution "City & Guilds," Seyfert supports hairdresser skill development via certification and overseas training programs. Additionally, Seyfert operates "PIA HAIR SALON" in California, United States, providing beauty services by Japanese hairdressers.

Seifert is advancing a unique growth strategy aimed at developing the beauty industry. The company operates under the mission of "creating new value in society together with people involved in beauty," supporting improvements to hairdressers' social status and solving challenges faced by salon owners. Based on this philosophy, Seifert pursues sustainable growth, using revenue and operating profit as key performance indicators to expand its business.

Seifert's medium-term management strategy consists of two pillars: growth of existing products and development of new products. For existing products, the company is strengthening services such as "re-quest/QJ navi" and "re-quest/QJ agent," expanding market share through digital marketing and consultative sales approaches. In particular, "re-quest/QJ navi" has established itself as a leading beauty industry job recruitment site, improving convenience through UI/UX enhancements and the launch of an official app.

In new product development, Seifert is promoting salon digitalization by launching services including "Promotion Media," "Tablet Rental," and "E-commerce." The company is also rebranding "re-quest/QJ," a beauty industry information app targeting Gen Z, to increase brand awareness. Through these initiatives, Seifert aims to expand distribution channels beyond the beauty market into new markets, securing additional revenue streams.

Through these strategies, Seifert aims to respond flexibly to changes in the beauty industry and achieve sustainable growth. By developing products and strengthening services in anticipation of market environment shifts, the company will maintain its leadership position in the beauty industry.