Sanrio Company, Ltd. (8136) Stock Price

Sanrio engages in character licensing, gift product planning and sales, and theme park operations. In character licensing, the company handles the licensing and management of merchandising rights. In gift products, Sanrio plans and sells gift items, greeting cards, and publications, as well as produces and sells video software.

In theme park operations, Sanrio operates theme parks and plans and produces musicals. Other business activities include robot sales and leasing, automobile leasing, and general insurance agency services. These operations are conducted by Sanrio and 21 subsidiaries.

In Japan, Sanrio handles gift product planning and sales as well as merchandising rights licensing and management. Sanrio Entertainment operates the theme parks. Kokoro manages robot sales and leasing.

In Europe, Sanrio GmbH and Sanrio Global Ltd. handle gift product planning and sales, and merchandising rights licensing and management. In North America, Sanrio, Inc. performs similar operations. In South America, Sanrio Do Brasil Comercio e Representacoes Ltda. and Sanrio Chile SpA. operate.

In Asia, Sanrio (China) Co., Ltd. and Sanrio (Hong Kong) Co., Ltd. handle gift product planning and sales, and merchandising rights licensing and management. Through these operations, Sanrio expands its brand globally.

Sanrio has adopted a multifaceted approach as its growth strategy. First, to stabilize performance, the company is diversifying its character IP portfolio. This aims to build a revenue structure that does not depend on specific characters, thereby reducing earnings volatility. In particular, Sanrio is strengthening investment in video content to increase visibility in Western markets.

Additionally, Sanrio is promoting the "Evergreen" positioning of its IP globally. This means that IP maintains sustainable brand value over the long term, independent of temporary trends. Specifically, the company is working to maintain IP awareness and favorability through investment in global content and partnerships with video streaming platforms.

Furthermore, Sanrio is focusing on building a global growth foundation. The company is expanding operations in North American and Asian markets while pursuing entry into new markets. This requires strengthening local management and establishing financial strategies from a global perspective. The company is also actively securing necessary resources through M&A and strategic capital partnerships.

Expanding the IP portfolio and diversifying monetization channels are also key strategies. Sanrio is moving beyond merchandise-focused value delivery to create IP experiences across diverse touchpoints including video, gaming, and education. Through UGX-enabled creative support and new IP creation, the company is expanding its target markets.

Finally, Sanrio is leveraging diversity management to strengthen its global marketing structure. While advancing region and culture-specific product development and collaborations, the company is integrating information management systems to enable rapid market response. This approach enhances Sanrio's competitiveness across diverse markets.