The Sailor Pen Co.,Ltd. (7992) Stock Price

Market cap
¥3.2B
P/E ratio
-213.7x
Sailor Pen manufactures writing instruments and industrial automation robots, serving both domestic and international markets through its subsidiaries.

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Business Overview

Sailor Pen became a subsidiary of Plus Corporation on May 23, 2022, and operates as a member of the Plus Group. The company's primary business is the manufacturing and sale of stationery products and robots.

In the stationery business, the company primarily manufactures and sells writing instruments. Domestic stationery sales are outsourced to Chorus Corporation, a subsidiary of Plus Corporation. For overseas markets, sales are handled by Sailor Pen Europe SAS, a consolidated subsidiary.

In the robot business, the company designs, manufactures, and sells automatic removal robots for plastic injection-molded products and custom automation equipment. This includes automation of secondary and tertiary processes, storage systems, and factory automation (FA) systems. Overseas sales are managed by THE SAILOR (THAILAND) CO., LTD., a consolidated subsidiary.

Management Policy

Sailor Pens, a subsidiary of Plus Corporation, manufactures and sells writing instruments and robotic equipment. The company is guided by its founder's philosophy of "creating fountain pens that contribute to cultural development" and maintains a distinctive manufacturing philosophy. In particular, the company is rebranding its fountain pens leveraging 21-karat gold technology and aims to expand its market presence domestically and internationally.

The company is strengthening its writing instruments business through collaboration with the Plus Group. It has introduced a new stainless steel nib fountain pen called the "TUZU Adjust Fountain Pen" to broaden its customer reach. Additionally, the company plans to launch creative markers using newly developed ink, expanding from the writing category into the drawing category.

In the robotic equipment business, the company is reinforcing its sales operations in the U.S. market to meet growing demand for manufacturing line automation. It is advancing development of new pick-and-place robots and leveraging IoT technology to enhance product competitiveness. Through these efforts, the company supports customers' productivity improvements and aims to increase profitability.

Sailor Pens is deepening its collaboration with the Plus Group to drive efficient sales activities. The company targets expanded brand market share domestically and internationally while pursuing cost reductions through manufacturing efficiency. These initiatives aim to achieve business recovery and enhance corporate value.

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