【JP:7611】Stock Price

Hidai Hidaka operates a chain of restaurants specializing in ramen, dumplings, and Chinese cuisine. Originating in Saitama City, the company directly operates 455 stores as of the end of February 2025: 206 in Tokyo, 110 in Saitama, 71 in Kanagawa, 55 in Chiba, 4 in Tochigi, 6 in Ibaraki, and 3 in Gunma.

To ensure quality improvement, consistency, and standardization, the company consolidates functions at its Gyoda Factory, including food ingredient procurement, manufacturing of noodles, dumplings, and seasonings, order management for each store, and logistics operations. The business is managed as a single segment focused on Chinese restaurant operations.

The company's core format is "Hidakaya," a restaurant brand named after the company. It emphasizes "delicious food at low prices," with popular menu items including Chinese noodles at 420 yen per bowl and vegetable-rich tanmen noodles. The format operates under two variations: "Chinese Noodles Hidakaya" and "Chinese Dining Hidakaya."

Other formats include "Chuka Ichiban" (Chinese cuisine), "Yakitori Hidaka" (grilled chicken), "Taishu Sakaba Hidaka" (casual izakaya), "Taishu Shokudo Hidaka" (casual dining with appetizers and set meals), "Yatai Ryori Tainan" (Taiwanese street food), and "Ramen Hidaka" (chicken white broth ramen). These formats serve a diverse customer base.

Hidai Hidaka is a restaurant chain operator specializing in ramen and Chinese cuisine, primarily known for its "Hidakaya" brand. The company marked its 50th anniversary in 2023 and has established a medium-term management plan called "Hiday500" to pursue further growth. This plan prioritizes contributions to local communities and promotes six key initiatives.

As part of its growth strategy, the company is strengthening its store expansion efforts. Centered around the Gyoda factory, it operates 100 stores across the Tokyo metropolitan area, three neighboring prefectures, and northern Kanto. The company is expanding into previously untapped locations such as train stations, entertainment districts, and shopping malls. Additionally, it is renovating and upgrading existing stores to provide customers with comfortable spaces and improve profitability.

The company is actively pursuing alliances and M&A to expand domestic market share and enter overseas markets. Through partnerships with strategic partners, it aims to leverage store operation expertise to increase market share both domestically and internationally. It is also promoting coexistence with foreign employees to create new value.

The company is investing in human resource development and creating an environment where employees can thrive. Recruitment efforts utilize social media and YouTube, while wages and benefits are being improved. The company particularly supports women's advancement, aiming to increase the ratio of female managers to 10% by 2029.

The company is advancing digitalization to improve store operations. The introduction of touchscreen ordering systems and delivery robots has enabled labor optimization while enhancing customer convenience. Self-checkout and mobile ordering systems are being rolled out to further improve store operations.

The company is focusing on new product development and sales channel strategies to meet diverse customer needs. It is developing new business formats and products while strengthening partnerships with food manufacturers and mass retailers to expand sales channels and serve more customers.

Brand strengthening is another key initiative. The company is conducting promotional activities through media and social media to communicate the appeal of Hidakaya widely. It is enhancing brand image through community revitalization support and sports sponsorships.

Finally, the company is advancing sustainability initiatives, prioritizing contributions to the environment and society. It is enhancing corporate value from an ESG perspective and continuing activities toward achieving a sustainable future.