Kojima Co.,Ltd. (7513) Stock Price

Kojima is a retail company primarily engaged in selling household appliances and consumer electronics. Working in coordination with its parent company, Bic Camera Inc., the company offers products through both physical stores and online channels to meet regional demand for home appliances.

The company's primary customers are individual households, with sales driven mainly by in-store face-to-face sales and online sales. Additionally, ancillary services such as delivery and installation, repair services, and extended warranties serve as complementary revenue streams.

The company carries a broad product lineup ranging from large appliances to small appliances, information technology products, and lifestyle-related goods. Operations are divided between store management and online sales, with procurement coordination and loyalty point integration with the parent company enhancing product selection and price competitiveness.

The company has established a growth strategy targeting annual operating profit of 9 billion yen over five years, based on its "Medium-Term Management Plan for Fiscal Years Ending August 2025–2029." The plan pursues both "productivity improvement strategy" and "growth strategy" in parallel, with fiscal year ending August 2026 as the second phase, accelerating concrete initiatives toward the target. While accounting for economic uncertainty and shifts in consumer sentiment due to inflation, the company prioritizes strengthening its revenue base and securing stable operating profit.

Key investment areas include strengthening in-store sales capabilities and developing proprietary brands. To enhance appliance sales at physical stores, the company has established a new "Sales Support Division" focused on employee training and improved customer service environments, enabling staff to concentrate on customer engagement and operational efficiency. Additionally, the company leverages procurement and loyalty point partnerships with its parent company, Bic Camera, to maintain product assortment and price competitiveness, differentiating itself from competitors.

For new market development and business expansion, the company prioritizes three growth businesses: e-commerce, corporate sales, and home improvement services. In e-commerce, it aims to expand sales share through enriched content on its own website and partnerships with physical stores via Mercari. In corporate sales, it pursues new orders by strengthening relationships with existing customers and establishing new corporate bases. In home improvement services, the company builds long-term customer relationships starting with air conditioner sales, through talent development in renewable energy and renovation, store renovations, and field sales expansion.

Regarding technological innovation, the company advances digital investment and IT implementation to improve customer touchpoints and back-office efficiency. Specific initiatives include enriching e-commerce site content, integrating sales and inventory management between physical and online channels, strengthening customer management systems to enhance service quality, and improving ancillary services such as delivery, installation, and repair. The company also invests in sustainability management, enhanced ESG disclosure, and health-focused management practices (promoted by the CEO as Chief Wellness Officer) to activate talent and pursue sustained corporate value enhancement.