BCC Co.,Ltd. (7376) Stock Price

BCC is a company primarily engaged in IT sales outsourcing, healthcare business, and other operations. The company dispatches and places sales personnel it has trained in-house to major IT companies to provide sales support. It also operates "Kaigo Reku Hiroba," a content platform for care facilities, and manages certification programs for care recreation specialists.

The company's main customers are large IT enterprises with substantial capital and employee bases, with a network exceeding 50 companies. Since its founding, it has built relationships with over 1,300 small and medium-sized enterprises as sales representatives. Currently, IT sales outsourcing comprises the majority of revenue and serves as the company's primary profit driver.

The business is divided into three segments: (1) IT sales outsourcing, (2) healthcare business, and (3) other operations. The outsourcing business operates on two pillars—sales dispatch and contract services—while the solutions division provides proposals and sales of telecommunications and cloud-related services to small and medium-sized enterprises. The healthcare segment leverages networks of senior citizens through facility operations in partnership with local governments, market research and promotional support, free provision of care materials, and certification program management.

The company pursues sustainable growth by positioning IT sales outsourcing and healthcare business as its two core pillars, with annual revenue growth rate and operating profit as key performance indicators. Currently, IT sales outsourcing generates the majority of revenue. As of year-end, the company has deployed a record 166 sales staff and employs 255 people company-wide, including non-regular staff. The IT market has expanded from 19 trillion yen in 2011 to 28.2 trillion yen in 2023, and the healthcare-related market is expected to grow long-term. The company aims to capture these growth opportunities.

The company prioritizes investment in talent development and organizational strengthening. It is expanding recruitment of inexperienced and younger workers while reinforcing its training division to increase both the quantity and quality of IT sales personnel. To improve employee retention, the company implements integrated human resources initiatives that combine recruitment, training, and career development. The company differentiates itself through its network with over 50 major IT companies and track record serving over 1,300 small and mid-sized companies since its founding, as well as proprietary senior-focused platforms including the care activity website "Kaigo Rek Hiroba" and the "Recreation Care Worker" certification program.

For new market development, the company plans to expand its customer base through strengthened collaboration with local governments and support for healthcare sector entry. It will promote regional healthcare digitalization and expand its senior platform by conducting demonstrations and supporting product development at care facilities, while increasing support for new market entrants. The company also aims to expand sales of BM X, a network solutions package, and increase recurring revenue. Looking ahead, it is considering new business acquisition through capital partnerships and M&A. The healthcare-related market is projected to reach approximately 77 trillion yen by 2050, which the company views as a growth opportunity.

Regarding technological innovation, the company is advancing business transformation through digitalization and strengthening employees' data analytics capabilities. It is implementing digital marketing to improve sales support quality and customer acquisition, while enhancing brand awareness through regular website updates and press releases. Additionally, the company pursues new product development through "living lab" initiatives that refine products and services via demonstrations in care settings, and supports customer digitalization through BM X's operational burden reduction and feature selection mechanisms. The company aims to incorporate technology and services through internal investment, partnerships, and acquisitions.