Aidma Holdings, Inc. (7373) Stock Price

Aidma Holdings Inc. addresses labor shortages from Japan's aging population by supporting small and medium-sized enterprises (SMEs) to strengthen their sales capabilities and productivity. The company operates two core businesses: sales support and human resources support. It leverages its proprietary sales support system "Sales Crowd" and sales database to provide test marketing and external resource utilization solutions.

The company primarily serves SMEs engaged in B2B business. Revenue comes from outsourcing fees and project costs related to sales support planning and execution, as well as job posting fees and operational support contracts from human resources support. The company also focuses on collaboration with cloud workers, and as of August 2025, monetizes accumulated data including job seeker members and partner numbers.

The business operates under a single segment called "Work Innovation," consisting of two main pillars: sales support and human resources support. Sales support includes target list creation using enterprise data on approximately 2.1 million companies, multi-channel test marketing, and system operations with real-time analytics and remote negotiation features. Human resources support includes operating a job site specialized in remote work (Mama Works) and providing consulting on building work structures utilizing cloud workers.

Aidma Holdings is pursuing business expansion with "Work Innovation" as its core strategy, viewing the labor shortage caused by Japan's declining and aging population as a growth opportunity. The company uses revenue, operating profit, and order volume as key performance indicators. Order volume is on an upward trend, increasing significantly from 1,162–1,334 cases in the August 2024 quarter to 1,384–2,400 cases in the August 2025 quarter. The company aims to enhance its corporate value over the medium to long term through these performance improvements.

Priority investment areas are sales support and human resources support. The company's competitive advantages are its proprietary sales support tool "Sales Crowd" and accumulated data assets. Specifically, the company leverages corporate data on approximately 2.1 million companies to build repeatable sales schemes through test marketing and provides real-time analysis of digital online sales and remote negotiations. Rather than simply supplying labor, the company delivers "systems that deliver results" to customers.

For new market development and business expansion, the company plans to extend its services beyond traditional sales into administrative support areas including public relations, human resources, general affairs, labor management, accounting, and finance. It aims to build a platform that incorporates diverse work arrangements including remote work, side businesses, and advisory roles. Additionally, through M&A and business acquisitions, the company will integrate new service resources, expand its customer base from primarily small and medium-sized enterprises to a broader range of industries and company sizes, and transition its revenue model from project-based to recurring subscription-based services.

Regarding technological innovation, the company is strengthening investments in data analytics and automation centered on Sales Crowd and developing business efficiency tools incorporating AI and analytical capabilities. Specifically, the company prioritizes measuring customer responses in real time, advancing proposals using accumulated data, and automating routine tasks to increase productivity. These efforts, combined with talent development and governance enhancement, support the establishment of a sustainable growth foundation.