GEOCODE CO., Ltd. (7357) Stock Price

Geocode operates primarily in two business segments. The first is the "Web Marketing Business," which provides comprehensive solutions to address customers' web marketing challenges. Specifically, the company handles SEO optimization, website development, and web advertising in-house, supporting customers' marketing activities.

In the "Web Marketing Business," Geocode serves mid-sized and small-to-medium enterprises with SEO optimization, website development, and web advertising management. For SEO optimization, the company optimizes site structure and content to achieve higher search engine rankings. For website development, Geocode handles diverse projects including corporate sites and e-commerce sites, providing SEO-friendly design solutions.

Geocode also operates the "Cloud Sales Tech Business." This segment provides cloud-based business support tools in a SaaS model, contributing to workplace reform and productivity improvement. Specific tools include the sales support tool "Next SFA" and the attendance management tool "Next IC Card," offering low-cost, user-friendly services.

"Next SFA" is a tool that visualizes sales activities and enables data analysis. It efficiently manages prospect acquisition, deal management, and customer management. The tool also features functionality to visualize conversion status of customers acquired through advertising by integrating with ad placement services. Geocode is actively developing new AI-powered features.

"Next IC Card" is a tool that uses transportation IC cards to manage attendance and process transportation expenses. It simplifies expense settlement and significantly improves operational efficiency. Through these tools, Geocode supports customers' operational efficiency and contributes to advancing digital transformation.

Geocode aims to provide beneficial services to customers and society by leveraging web marketing and sales technology. In particular, the company seeks to become an essential presence in society through service delivery in the web domain. Against the backdrop of growth in Japan's internet advertising market, Geocode operates primarily in web marketing and cloud sales technology businesses.

Geocode pursues stable and continuous business expansion, strengthening sales activities from bases in Tokyo and Osaka. Through exhibition participation and partnerships with major corporations, the company is establishing diverse sales channels and working to improve performance. Additionally, improving the quality of web marketing services and enhancing the market competitiveness of cloud business support tools are priority initiatives.

Geocode aims to stabilize revenue through strengthened recurring business relationships. The company operates on a subscription-based model through web marketing services and cloud business support tools, focusing on building lasting customer relationships. The company also pursues diverse sales channels, promoting new customer acquisition through SEO optimization and owned media strategies.

Geocode prioritizes brand awareness enhancement, strengthening marketing activities by developing its corporate website and owned media. Furthermore, the company works to increase service recognition through public relations activities, social media communication, and exhibition participation. These efforts support long-term corporate value enhancement.

Geocode emphasizes securing diverse talent and building a workplace environment to support sustainable growth. The company promotes appropriate talent placement and enriches educational programs to create an environment where diverse personnel can thrive. The company is also strengthening management control systems and information security frameworks.

Geocode is advancing business innovation through generative AI utilization. The company has established AI usage guidelines and built systems enabling employees to use AI safely and effectively. The company ensures information security and strict compliance adherence while implementing educational programs to enhance AI literacy.