DAYTONA CORPORATION (7228) Stock Price

Market cap
¥13.8B
P/E ratio
7.5x
Daytona develops and sells motorcycle parts and accessories worldwide, with strong presence in Asia, North America and Europe through wholesale and retail operations.

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Business Overview

Daytona is a company primarily engaged in the motorcycle parts and accessories business. Daytona and its consolidated subsidiary Dartfreek plan, develop, and wholesale motorcycle parts and accessories both domestically and internationally. The company particularly handles exports to North America and Europe.

In the Asia region, PT. DAYTONA ASIA in Indonesia and DAYTONA Motorcycles Philippines strengthen the company's presence by handling the planning, development, and wholesale of motorcycle parts and accessories in their respective local markets. This reinforces Daytona's market position in Asia.

In retail operations, Riders Support Company sells motorcycle parts and accessories in Chiba and Saitama prefectures. The company also sells used parts as a franchisee of Up Garage. Dartfreek operates retail and e-commerce sales of off-road motorcycle parts.

In other business segments, Daytona operates solar power generation and electricity sales operations as well as reused goods sales. Through these initiatives, the company pursues a sustainable business model with environmental consideration.

Management Policy

Daytona operates primarily in motorcycle parts and accessories, with a management philosophy centered on providing innovative products that pursue customer satisfaction. The company aims to enhance corporate value through employee growth, emphasize legal compliance, and contribute to society.

Daytona views the expansion of the motorcycle market as a growth opportunity, driven by changing work-life balance priorities and growing interest in outdoor activities. In its medium-term management plan, the company analyzes environmental changes annually and formulates strategies using a rolling approach. From fiscal year 2024 through 2026, Daytona pursues new growth even during periods of stable demand.

To meet diverse needs in this hobby-oriented market, Daytona delivers a wide variety of products in small quantities. The company prioritizes new product launches and targets an operating profit margin of 10% or higher, while working to improve return on equity. As a creator of motorcycle culture, Daytona aims to become a brand supported by riders worldwide.

The company addresses challenges such as rising energy and raw material costs while advancing new product development and opening new sales channels. In overseas markets, Daytona is expanding operations in Indonesia and the Philippines, while strengthening product and brand capabilities in the domestic market.

Daytona actively invests in new businesses, including strengthening its special equipment and reuse operations and pursuing new business entries through M&A. The company is enhancing its commitment to ESG and sustainability initiatives to realize a sustainable society and improve corporate value.

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