TEIN,INC. (7217) Stock Price

TEIN's primary business is the development, manufacturing, and sales of automotive suspension products. This business is operated by TEIN's headquarters, seven subsidiaries, and two equity method affiliates. Development is primarily conducted in Japan, while manufacturing takes place in factories in Japan and China.

For sales, TEIN serves domestic Japanese customers through retail channels. Internationally, TEIN U.S.A., INC. handles North America; TEIN UK LIMITED and TEIN Europe Sp.z o.o. handle Europe; Tianyu Yuandongyuan International Trade (Beijing) Co., Ltd. handles China and Hong Kong; and TEIN Sales (Thailand) Co., Ltd. handles Thailand. TEIN AUSTRALIA PTY LTD and TEIN handle sales in other Asian and Oceania regions.

Tianyu Shock Absorber Manufacturing (Jiangsu) Co., Ltd. in China primarily produces entry-level products for Asian markets, working in coordination with TEIN's domestic Japanese factory. Additionally, Tianyu Shock Absorber Manufacturing (Jiangsu) Co., Ltd. and Suqian Tianye Trading Co., Ltd. procure materials and consumables mainly from China, driving procurement optimization and cost reduction.

Tein is a specialized suspension manufacturer for the automotive aftermarket, pursuing long-term growth. The company has established a vision to "develop products with quality, performance, and pricing suited to global strategy, and achieve 10 billion yen in suspension business sales in the car aftermarket and premium replacement market." To achieve this goal, the company's basic policies include ROA-focused management, creation of new markets, product offerings aligned with user needs, and decision-making based on objective data.

Tein's growth strategy concentrates management resources on the automotive suspension business and aims to transform into a corporate structure capable of competing globally. Specifically, the company will build a leaner and stronger management foundation through strengthened sales capabilities, improved research and development, cost reduction, established quality competitiveness, and integrated organizational strength. This approach drives expansion of domestic and international sales share and development of high-quality, reasonably priced products.

The company is advancing brand appeal and sales network development in the global market to strengthen profitability. It aims for early establishment of new overseas bases, TEIN AUSTRALIA and TEIN Europe, and invests in sales activities including active participation in international trade shows. Additionally, through expanded lineups of the "EnduraPro" series and "4x4DAMPER," the company is enhancing its product portfolio to meet changing market needs.

Tein leverages feedback from cutting-edge motorsports to develop high-value-added products and diversify its lineup. Furthermore, the company prioritizes overseas market expansion, cost reduction, and quality improvement as key initiatives to drive global expansion. Through these efforts, the company aims to establish world-class quality standards and stimulate new demand.