LIFENET INSURANCE COMPANY (7157) Stock Price

Lifenet Insurance is a life insurance company that primarily uses the internet as its sales channel. It operates through Lifenet Insurance and its subsidiary Lifenet Mirai Co., Ltd., conducting life insurance business as a single segment. Lifenet Insurance is committed to the principle of mutual aid and aims to provide honest, easy-to-understand, affordable, and convenient products and services.

Lifenet Insurance's main business operations include insurance underwriting, asset management, and agency and administrative services for other insurance companies. In insurance underwriting, the company receives insurance premiums and promises to pay insurance claims under its life insurance license. In asset management, the company invests the assets collected as insurance premiums.

Lifenet Insurance's individual insurance products are offered through the internet and are characterized by simple and easy-to-understand coverage. Major products include the term life insurance "Kazoku e no Hoken," the whole life medical insurance "Jibun e no Hoken 3," the term medical insurance "Jibun e no Hoken Z," the income protection insurance "Hataraku Hito e no Hoken 3," the cancer insurance "Double Yell," and the dementia insurance "be."

Lifenet Insurance partners with companies including KDDI Corporation, Seven Financial Services, MoneyForward, and Sumitomo Mitsui Card to offer insurance products. Through these partnerships, the company also offers insurance products that accumulate Ponta points and V points. For corporate clients, it provides group term life insurance for au Jibun Bank mortgage borrowers.

Lifenet Insurance operates two sales channels: direct business through the internet and partner business through partner companies. On its website, the company provides product information and support for coverage selection to enhance customer experience. Its contact center also provides insurance selection support.

Lifenet Insurance operates on the management principle of leveraging digital technology to provide customers with easy-to-understand, affordable, and convenient products and services. As a leading company in the online insurance market, the company aims to realize a society where future generations can be raised with peace of mind.

Against the backdrop of expansion in the online insurance market, the company prioritizes enhancing its value proposition and creating new value to maintain competitiveness. It is broadening its customer base by providing highly convenient services powered by technology, particularly targeting younger demographics.

Lifenet Insurance has formulated a medium-term management plan with fiscal year 2028 as the final year, aiming to increase inclusive capital. The company's focus areas are "Tech & Services" utilizing AI and the My Number system, "Rebranding" to rebuild brand identity, and "Embedded" to strengthen partnerships with partner companies.

The company is expanding its insurance business through partnerships with companies such as KDDI and Sumitomo Mitsui Card. In particular, it aims to strengthen partner business as a growth pillar alongside its direct business.

In human resources strategy, the company is advancing organizational restructuring and focusing on creating a positive cycle between employee growth and business growth. By prioritizing diversity and providing growth opportunities, the company is working to invigorate its organization.

Through these initiatives, Lifenet Insurance aims to achieve further growth and continue providing insurance services that are attractive to customers.