【JP:7069】Stock Price

Cyber Buzz is a company that supports corporate advertising and marketing through social media platforms including Instagram, X, LINE, TikTok, and YouTube. The company offers a wide range of services, including influencer-driven promotions, management of corporate social media accounts, creative content production and distribution for SNS, live streaming platforms, and talent support services.

Its primary customers are consumer goods manufacturers, cosmetics companies, food producers, e-commerce businesses, record labels, and talent management agencies, with projects centered on promotion and sales acceleration. The company's revenue comes from multiple streams: influencer campaign planning and execution fees, monthly contract fees for SNS account management, advertising space and media operations revenue, ticket and merchandise sales from live streaming events, and talent placement and training/coaching fees.

The business is divided into three main segments: Social Media Marketing, Live Streaming Platform, and HR. The Social Media Marketing segment operates membership-based influencer services such as NINARY and Ripre, the post management tool "Owgi," the proprietary media platform "to buy," and "Be One Agent" for talent. The Live Streaming segment provides end-to-end services through WithLIVE, from electronic ticket issuance to event management and merchandise sales. The HR segment operates BuzzJob, which offers career transition support and one-on-one coaching through "ONE サポ."

Cyber Buzz operates under the mission "Transform communication into value and change the world." The company has set revenue and advertising gross profit maximization as its core management objectives. Japan's social media marketing market is projected to grow from approximately 1.2 trillion yen in 2024 to approximately 2.1 trillion yen by 2029. The company aims to capture this expanding market to drive revenue and profit growth. In the previous fiscal period, the company posted operating profit of 110.6 million yen and recovered cash deposits to 970.2 million yen. Through fundraising of 500 million yen in long-term capital, the company has stabilized its financial foundation and is pursuing sustainable growth.

The company differentiates itself by focusing on social media marketing (SMM) as its core business while making strategic investments in HR services and live streaming platforms. It strengthens proprietary membership services and advertising products—including NINARY, Ripre, to buy, and Be One Agent—to deliver unique added value. The company aims to improve its revenue structure by expanding high-margin direct sales channels. Through WithLIVE, it provides end-to-end services from electronic ticketing to merchandise sales, and leverages proprietary distribution solutions to meet entertainment sector demand, establishing competitive advantages through service breadth and depth.

For new market development, the company has launched new services including TikTok Shop support, "WESELL" (an affiliate service for influencers), and "MYPE" (a media platform developed with Kodansha). Beyond serving corporate clients, the company is expanding revenue opportunities by targeting influencers and creators. It is strengthening its approach across multiple industries—cosmetics, daily necessities, food, content distribution, and finance—in addition to its existing sectors. For live streaming, the company plans to increase monetization opportunities through pre-event e-commerce sales and gift features. Through these initiatives, the company aims to expand its business scale by leveraging synergies with existing operations.

Regarding technological innovation, the company actively invests in developing new advertising products and streaming features while strengthening recruitment and development of talented engineers to build a rapid development system. For personal information and behavioral data management, the company enforces strict protocols including dedicated devices, limited access rights, and continuous access log monitoring. Advertising review follows rigorous procedures including verification by outside counsel. The company is pursuing quality certifications and adhering to industry association guidelines, aiming to provide safe and effective services through both technological and governance excellence.