HARADA INDUSTRY CO.,LTD.JP:6904Stock Price

Market cap
¥10.6B
P/E ratio
51.7x
Harada Industry manufactures automotive antennas and related equipment like actuators and relay cables, serving customers worldwide through operations in Japan, Asia, the Americas, and Europe.

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Business Overview

Harada Industry operates primarily in automotive-related equipment. Specifically, the company manufactures automotive radio antennas, relay cables, automotive TV antennas, antenna amplifiers, actuators, and ETC antennas. These products are offered in various designs, including pole-type and shark fin-type configurations.

The company operates across Japan, Asia, North and Central America, and Europe. In Japan, it primarily handles sales. In Asia, it manages both manufacturing and sales operations through subsidiaries including HARADA Asia-Pacific Ltd. and Shanghai Harada New Automotive Antenna Co., Ltd.

In North and Central America, HARADA INDUSTRY OF AMERICA, INC. handles sales, while HARADA INDUSTRIES (MEXICO), S.A. DE C.V. manages manufacturing and sales. In Europe, HARADA INDUSTRIES (EUROPE) LIMITED handles sales operations. Through this global network, Harada Industry supplies automotive equipment worldwide.

The company also provides financing and investment services to group companies through subsidiaries such as GIS JEVDAX PTE LTD. and Taiwan Harada Investment Co., Ltd., supporting the group's overall capital procurement and investment activities.

Management Policy

Harada Industry is guided by the management principles of co-creation and innovation, aiming to grow as a professional organization. The company prioritizes customer satisfaction as its core policy and remains committed to contributing to society. It also places importance on providing opportunities for employees to thrive and maintaining a vibrant organizational culture.

The company is improving growth and profitability through higher operating margins and improved financial health. Specifically, it is working to reduce interest-bearing debt, compress inventory, and strengthen equity capital. These efforts enhance management stability and support sustainable growth.

To respond to changes in the automotive industry, Harada Industry is advancing three key initiatives: "CASE adaptation," "cost structure reform," and "balance sheet streamlining." Through these efforts, the company is reforming its revenue structure, maximizing the use of limited management resources, and enhancing corporate value.

Over the medium to long term, the company aims to adapt to CASE and the diversification of mobility while maintaining its position as a leading vehicle antenna manufacturer and expanding into new business areas. This strategy contributes to realizing a rich mobility lifestyle and establishing a sustainable revenue base.

In organizational management, the company views change as an opportunity and maintains a proactive approach to challenge. It aims to transform the organization and itself with speed and agility to achieve sustainable growth.