TRaaS On Product Inc. (6696) Stock Price

Market cap
¥1.9B
P/E ratio
-283.8x
Truss On Product creates IoT solutions and custom products for businesses, offering everything from design to manufacturing through global networks.

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Business Overview

Truss On Product is founded on the management principle of "delivering true value to customers." Through manufacturing, the company creates the foundation for a new society that fuses Virtual and Real. Rather than viewing products as physical objects, the company believes their value lies in the services they provide, delivering the benefits of Manufacturing 4.0.

Truss On Product operates three main business segments. First, its TRaaS business provides IoT solutions and SaaS services to the B2B market. The company designs and develops products in-house, then manufactures them through an overseas network to maintain competitive pricing.

Second, its Custom Product business offers end-to-end services—from planning and development to operation and maintenance—for IoT-based products and solutions. The company partners with VARs (value-added resellers) to enhance products and expand into new markets.

Third, its Technical Services business provides contract development of core business systems, hardware supply for system operations, maintenance services, and engineer dispatch services. This approach enables the company to deliver flexible services tailored to customer needs.

Management Policy

Trace on Product is pursuing several growth strategies aimed at sustainable expansion and maximizing corporate value. First, the company is streamlining sales operations and strengthening partnerships with partner companies to expand distribution channels and maximize revenue. Additionally, to acquire potential customers in the B2B IoT solutions market, the company is implementing measures including SEO, social media marketing, and trade show participation.

Customer satisfaction and quality improvement are also key components of the strategy. Trace on Product provides end-to-end services from product development through manufacturing, delivering optimal products and services that meet customer requirements. The company continuously promotes quality improvement through ISO 9000 series certification.

Strengthening research and development is another element of the company's growth strategy. The company applies existing software to new fields and aims to accelerate new product development. Additionally, the company is developing products and services tailored to customer needs while working to reduce lead times.

The company also prioritizes securing talented personnel and maximizing productivity. The company is advancing talent development centered on the development and sales divisions, and is reviewing internal training and human resources systems. Through these efforts, the company aims to maximize employee capabilities and optimize the working environment.

Finally, the company is strengthening internal controls and governance to establish a foundation supporting sustainable growth. The company is establishing an internal audit department and accelerating decision-making processes to build a framework that supports healthy expansion.

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