YA-MAN LTD. (6630) Stock Price

Ya-Man is a beauty and health-related business that researches, develops, manufactures, and sells home-use beauty and health devices, cosmetics, and variety goods. The Ya-Man Group consists of Ya-Man headquarters, five consolidated subsidiaries, and one affiliated company.

Ya-Man's business is divided into five segments: mail order, retail, direct sales, overseas, and other. The mail order segment sells products to individual consumers through television shopping companies, catalog retailers, and internet-exclusive retailers. This segment involves Ya-Man and LABO WELL Co., Ltd.

The retail segment sells products through electronics retailers, major department stores, and variety shops. Ya-Man handles this segment. The direct sales segment sells directly to individual consumers using infomercials, magazines, newspapers, and the web.

The overseas segment sells products to overseas mail-order companies, wholesalers, and individual consumers. This segment involves Ya-Man, YA-MAN U.S.A. LTD., Ya-Meng (Shanghai) Beauty Technology Co., Ltd., and Ya-Meng (Zhejiang) E-Commerce Co., Ltd. The other segment handles advertising agency services and product planning, wholesale, and sales of home appliances, with involvement from forty-four Co., Ltd.

Ya-Man pursues growth in the beauty and health industry under its corporate slogan "Transforming Beauty." The company's management strategy centers on strengthening research and development activities to deliver products that help customers achieve their ideal beauty. Notably, the company promotes industry-academia collaboration centered on the "Facial Muscle Research Institute," established in 2020, and focuses on obtaining certifications from the U.S. FDA and China's NMPA.

Ya-Man is also reinforcing corporate branding. To increase global recognition, the company promotes experiential events at its flagship store "YA-MAN the store GINZA" and product placement in hotels. Additionally, the company strengthens marketing initiatives through social media to enhance brand awareness both domestically and internationally. The utilization of diverse talent and promotion of SDGs also contribute to brand establishment.

Strengthening global expansion is another key strategy for Ya-Man. The company aims to enter world markets beyond Asia, advancing universal design principles and obtaining various certifications. Using its subsidiaries in the United States and China as footholds, the company has entered markets in Vietnam and Saudi Arabia, and plans to strengthen cross-border sales. The company is developing a medium-term management plan targeting sales of 70 billion yen by 2028.