RIDE ON EXPRESS HOLDINGS Co.,Ltd. (6082) Stock Price

Ride On Express Holdings operates primarily in the home delivery of prepared food. The company operates chain stores in both direct and franchise formats, focusing on delivered sushi and clay pot rice dishes. Specific brands include "Gin no Sara" (delivered sushi), "Kama Tora" (delivered set meals), "Sushi Joto!" (delivered sushi), and "Gin no Sara Nagomi" (delivered sushi).

"Gin no Sara" is built on the concept of offering quality sushi at affordable prices. Through bulk purchasing of ingredients, the company procures fresh fish at low cost and uses high-voltage thawing equipment to minimize the loss of umami components during the thawing process. The company also operates a training center to enhance culinary techniques.

"Kama Tora" offers clay pot rice cooked with seasonings and broth, proposing a new way to enjoy the dish. By using fully automatic clay pot rice cookers, the company simplifies cooking processes, enabling store operations with minimal space and staff. Through combination with "Gin no Sara," the company maximizes the use of management resources.

"Sushi Joto!" offers a diverse menu including hand-rolled sushi and rice bowls at lower prices than "Gin no Sara." By combining operations at the same location, the company efficiently uses ingredients and management resources to provide high-quality sushi at competitive prices.

"Gin no Sara Nagomi" aims to provide sushi for everyday enjoyment, offering authentic sushi and side dishes at reasonable prices. This addresses diverse consumer needs.

The company's delivery business benefits from lower property acquisition and equipment investment costs. During peak periods, the company adjusts part-time staff and delivery vehicles to maximize sales. Additionally, the company implements One-to-One marketing activities using its customer database.

Ride On Express Holdings is pursuing a growth strategy centered on its delivery business. The company has adopted a "Next-Generation Home Net Strategy," operating brands such as delivered sushi "Gin no Sara" and "Kamakura," while leveraging customer databases and marketing expertise to create synergies.

In response to Japan's aging population and changing lifestyles, the company is targeting growth by capitalizing on expanding food delivery demand. Specifically, it is leveraging its brand strength in the delivered sushi market to develop new markets domestically and internationally. Through these efforts, the company contributes to creating more convenient and comfortable lifestyles.

To strengthen revenue, Ride On Express Holdings is focusing on acquiring new customers and promoting repeat orders. The company is expanding customer touchpoints through SNS and its official app to create more usage opportunities. It is also working to improve the convenience of web-based ordering.

Strengthening operational systems is also a key part of the strategy. To improve store efficiency, the company has developed and deployed proprietary order management and customer management systems. This approach aims to enhance productivity and address challenges in an increasingly competitive hiring environment.

Talent recruitment and development are important elements of the company's growth strategy. In addition to hiring new graduates and mid-career professionals, the company actively promotes existing crew members to staff positions, ensuring appropriate workforce levels and development. These efforts improve store operational capabilities and maintain employee motivation.