JSS CORPORATIONJP:6074Stock Price

Market cap
¥2.1B
P/E ratio
5.7x
JSS operates membership-based swimming schools, tennis schools, and fitness clubs across Japan under the philosophy of contributing to health through water.

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Business Overview

JSS operates as a single business segment focused on swimming school management. The group includes its consolidated subsidiary Wakayama Athletics Co., Ltd. and other affiliated companies. JSS also has a business and capital partnership agreement with Nippon Television Holdings, Inc.

JSS operates membership-based sports clubs that run swimming schools, tennis schools, and fitness clubs. Under the philosophy of "contributing to health through water," JSS focuses not only on swimming but also on health and fitness activities. The company provides original instruction programs using its own teaching manuals and aquatic health exercise guides.

As of March 31, 2025, JSS operates 64 directly managed facilities and 21 commissioned facilities nationwide. The directly managed facilities include 61 swimming schools, 1 fitness club, and 2 tennis schools. The commissioned facilities operate 20 swimming schools and 1 fitness club.

JSS also organizes extracurricular activities for swimming school members, including ski schools and camps. Additionally, JSS sells sports equipment at both directly managed and commissioned facilities, as well as energy-efficient pool lighting fixtures, boilers, filtration equipment, and other related equipment.

As an additional business, JSS leases owned facilities. This strategy maximizes facility utilization and diversifies revenue streams.

Management Policy

JSS operates primarily through swimming schools under the philosophy of "contributing to health through water." With children comprising the majority of members, the company prioritizes educational activities as part of its business model, pursuing growth distinct from fitness clubs. For adults, JSS is developing aquatic exercise equipment to expand its senior member base.

Based on the Corporate Governance Code, JSS aims for sustainable growth and enhanced shareholder value. As the largest listed company in the industry, it pursues aggressive growth investments through member acquisition initiatives and M&A strategy to expand revenue. The company is particularly focused on increasing senior members while improving the quality of aquatic exercise programs.

JSS maintains sound financial health while improving capital efficiency as a core management principle, with ROE and dividend payout ratio as key performance indicators. Member growth serves as a concrete metric, with the company enhancing enterprise value through increased membership at existing facilities and new location openings.

Within the swimming school industry, despite ongoing facility closures, growing awareness of children's development has prevented significant decline in potential members. JSS aims to restore balanced supply and demand in the market as the industry resolves its oversupply condition.

JSS's growth strategy includes advancing M&A initiatives and expanding adult programs in response to an aging society. The company pursues community-based business expansion while entering new business areas, achieving business growth and profitability. Additionally, JSS is strengthening brand recognition through enhanced official website presence and investing in talent development and recruitment.