Trenders, Inc. (6069) Stock Price

Trenders operates two main business segments: Marketing and Investment. The Marketing business is divided into two areas: Beauty and Medical. In the Beauty Marketing area, the company primarily provides marketing support for companies in the beauty category. This area involves Trenders Inc., zenplus Inc., Mimi Beauty Inc., and CARAFUL Inc.

In the Medical Marketing area, the company supports digital transformation (DX) for free-practice clinics' marketing and operations, and also develops and sells clinic-exclusive products. This area involves Trenders Inc., Clemence Laboratory Inc., and the Suzuka Association.

The Investment business focuses on investing in growing businesses and companies. This business is primarily handled by Trenders Inc. Through these operations, Trenders pursues diverse business opportunities and supports corporate growth.

Trenders operates a growth strategy centered on marketing business under the mission of "capturing trends and creating a new era." The company focuses on "trend marketing" and "SNS marketing" leveraging social media, providing marketing solutions and information content in the digital domain.

The company concentrates resources on growth areas in beauty marketing, including influencer services and the beauty media platform "Mimi Beauty." Through this approach, Trenders aims for sustained growth and invests revenues generated into new businesses such as medical marketing to enhance corporate value.

In the medium-term management plan announced in May 2023, the company initially targeted operating profit of 2,000 million yen by March 2026. However, the plan has been revised, with a new target of 25–30% compound annual growth rate (CAGR) in operating profit over the four-year period from 2026 to 2029.

Against the backdrop of internet advertising market growth, Trenders focuses on developing competitive marketing services. The company aims to deepen expertise in beauty marketing and continue delivering value to client companies.

The company recognizes new business launch and monetization as critical priorities, actively investing in the medical marketing sector. This effort aims to establish new revenue streams.

Trenders also prioritizes creating a comfortable work environment. The company promotes diverse working styles through hybrid office and remote work arrangements, flexible time systems, and expanded leave policies. The company is also advancing diversity and inclusion initiatives.

The company emphasizes strengthening internal management systems, enhancing the effectiveness of corporate governance through stronger internal controls. It has also established systems to appropriately respond to regulatory requirements and social expectations.

Information management is a key priority. The company advances personal data protection through internal regulations and security system improvements. It has obtained Privacy Mark certification and plans to continue strengthening information management systems.