CHARM CARE CORPORATION (6062) Stock Price

Charm Care Corporation is a company that provides care services for elderly people, primarily through operating paid nursing homes. Its main business focuses on residential care services for individuals requiring support or long-term care under Japan's Long-Term Care Insurance Law.

The company's primary customers are elderly individuals requiring care and their families. Revenue comes from public long-term care insurance payments, plus residential fees and management fees paid by residents, real estate-related sales, and ancillary services including visiting nursing care, staffing dispatch, and placement services. Occupancy rates and pricing by region and brand significantly impact revenue.

The company operates three core business divisions: care services, real estate, and other services. Under its care services division, it operates multiple branded facilities including care-equipped paid nursing homes, housing-type paid nursing homes, and hospices. As of June 30, 2025, the company operates 105 facilities with 7,155 units, primarily located in the Greater Tokyo and Kansai regions. The other services division provides staffing dispatch and placement, visiting nursing care, resident referral services, and real estate development focused on healthcare properties.

The company aims to achieve both business expansion and improved profitability over the medium term, with specific numerical targets of consolidated sales of 10 billion yen and consolidated operating profit of 10 billion yen. The company positions occupancy rate as a key management metric and is focused on improving sales growth rate and operating profit margin. Currently, it operates 105 facilities with 7,155 units (as of June 30, 2025), primarily in the Tokyo and Kansai regions, and emphasizes steady growth through ensuring stable occupancy.

The company pursues differentiation through clearly segmented brand strategies and service offerings. It operates multiple brands including "Charm Premier" and "Charm Premier Gran" targeting upper-middle to affluent segments, and "Charm" and "Charm Suite" for balanced market positioning, competing through location-specific pricing and attractive care services tailored to customer needs. Additionally, the company diversifies revenue through complementary businesses including visiting nursing care, staffing services, and real estate development, differentiating itself by providing comprehensive one-stop services for living and care needs.

For new market development and business expansion, the company prioritizes securing and increasing the number of new paid nursing home openings in urban areas. Beyond care-provided paid nursing homes, it also plans to develop housing-type paid nursing homes and accelerates opening pace by strengthening location information gathering capabilities. Through the "Business Planning Division" established in July 2022, the company pursues new business creation and business domain expansion, and actively utilizes mergers and acquisitions (M&A) as needed to build a stable revenue foundation.

The company is also committed to advancing technological innovation and human resource strategies in parallel. On the human resources front, it aims to improve retention through improved compensation, strengthened new graduate recruitment, career path development, and introduction of optional three-day weekends, targeting industry-leading compensation levels through two consecutive base salary increases and partial conversion of bonuses to monthly salary. Meanwhile, the company continues efforts to achieve both operational efficiency and improved service quality through IT adoption, artificial intelligence (AI) implementation, and optimized workforce allocation. It is also strengthening internal controls and regulatory compliance to ensure transparent management.